The market liberalization policy is forcing business sectors and localities to generate strategies aimed to improving the living conditions of entrepreneurs and at the same time, being competitive. The present study exhibits the major contributions to local development, obtained from the creation associativity strategy of small coffee growers in Ocamonte (APCO), Santander-Colombia. It was observed that contributions evidenced in the dimension improvements as follows: socio-cultural, economic, environmental and policy-institutional, respectively. Given these concerns, a descriptive study with a sample of 45 associates was designed, from which in the second half of 2015, a structured survey was applied, evidencing the perceptions of the associates in relation of their achievements, evidenced associativity for more than 20 years, entering into fair trade agreements, improving their living conditions, being competitive and contributing to local development of their municipality. In fact, these results were corroborated in information obtained in interviews with members of the director board of the coffee growers association, as well as officials of the City Hall and schoolteachers in the association area of influence.Keywords: Social capital, fair trade, competitiveness, management culture, association, local development. ResumenLas políticas de liberalización de mercados están forzando a localidades y sectores empresariales, a desarrollar y gestionar acciones para mejorar sus condiciones en los diferentes aspectos y que a la vez, permitan su durabilidad y sostenibilidad. Una alternativa ante esta situación es la asociatividad, por tanto el presente estudio muestra los principales aportes al desarrollo local, logrados a partir de la creación de la asociación de pequeños caficultores de Ocamonte (APCO) en el departamento de Santander; aportes evidenciados a nivel sociocultural, económico, ambiental y político institucional. Utilizando un estudio de tipo descriptivo y una selección determinística de una muestra de 45 asociados, a quienes en el segundo semestre del año 2015 se les aplicó una encuesta estructurada, que evidenció las percepciones de los asociados, en cuanto a logros obtenidos, como permanecer asociados por más de 20 años, incursionar en acuerdos de comercio justo, mejorar sus condiciones de vida, ser competitivos, establecer alianzas y acuerdos con diferentes instituciones y por supuesto, contribuir al desarrollo local de su municipio, resultados corroborados en información obtenida en entrevistas a integrantes de junta directiva de la asociación, al igual que a funcionarios de la Alcaldía Municipal y docentes de escuelas del área de influencia de la asociación.
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