The article deals with the process of future economists' cultural competence and business English speech etiquette formation. It makes an analysis of domestic and foreign scientific literature devoted to the research topic. The paper describes an experiment divided into two stages in which 450 economic students of Odessa National Academy of Food Technologies took part. The authors give their own definition of the concepts "general cultural competence" and "business English speech etiquette". The authors claim that the successful culture competence and business English speech etiquette development is possible under the following pedagogical conditions: gradual cultural competence components formation, interactive teaching methods, a system and model of professionally-oriented exercises based on speech etiquette formulae implementation, independent students' work. They showed the successful use of innovative class activities and information technologies in understanding and accepting foreign culture principles. During the research, the authors provided the students with authentic lexical and sociocultural materials on different topics of business communication inherent to their future profession. The authors proposed an experimental model that contained a system of oral communicative exercises aimed at formal English speech etiquette development. They also worked out a handbook and a dictionary guide for business English speech etiquette acquisition. The article defines the essence, structure and methodological recommendations that can be introduced into the process of business English teaching at a technical university. The results of the study proved the efficiency of the proposed teaching model.
a-shkola-compressed.pdf. (Accessed: 11/11/2019). 7. Ovcharuk, O.V. (2013) Mizhnarodni strateghiji zaprovadzhennja osvity dlja demokratychnogho ghromadjanstva u krajinakh Rady Jevropy. [International strategies for implementing education for democratic citizenship in Council of Europe countries]. Khmelnitsky 8.
The article deals with the experimental methodology of general cultural competence and business English speech etiquette skills formation. They are regarded as a means of intercultural business communication of future economic professionals. The analysis of recent researches and publications issued by domestic and foreign scientists on the subject under study is provided. The authors give their own definition to the concept «general cultural competence». The experimental validation of general cultural competence and business English speech etiquette development was carried out on the basis of Odessa National Academy of Food Technologies (Ukraine) during 2017-2019. The experiment covered 450 students of the Faculty of Economics, Business and Control (Specialities «Accounting and Audit», «Economy of Enterprise») and the Faculty of Management, Marketing and Logistics (Specialities «Management», «Marketing», «Entrepreneurship, Trade and Exchange Activity», «Public Management and Administration»). The study was conducted in two stages. The first stage was aimed at future economic specialists’ general cultural competence formation and the second one — business English speech etiquette development. In the process of our study we solved the following tasks: to show the possibilities of forming general cultural competence in the educational process at a higher technical educational institution; to develop students' self-education and self-improvement abilities; to promote the creation of beliefs, value preferences, the acquisition of new knowledge and cultural activities skills. teaching the speech etiquette was based on certain principles, namely: didactical, methodical, linguistic. The study provides examples of interactive tasks and types of work that have contributed to the English language communicative competence development and cultural values assimilation of foreign cultures representatives, they are: business role plays, case studies, working with original texts, students’ pair and group activity, video tutorials, mini-conferences and presentations; such concepts as «dialogue of cultures», «intercultural interaction», «culturological situation», «speech etiquette formulae», «information and communication educational technologies» etc., Based on this work results, methodological recommendations for the students’ business English speech etiquette and general culture competence formation were given.
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