The article is devoted to the analysis of the construction of new system of gender images in the sociopolitical conditions in Russia during the last thirty ages. Based on Kress and Van Leeuwen multisemiotic theory and the ideas A. Dudareva, I.Groshev and M. Petrova, we conducted a research of gender images of women in the Soviet Union and modern Russian advertising. The data comes from 300 images of the Russian men and women in advertising. These 300 images were specifically chosen by the author in order to be acceptable for coding. As the result of the study, we developed the typology of gender images of woman in Russian advertisement. Our conclusion was that economic, political and socio-cultural factors were the main factors in the transformation of gender images in modern Russia. The gender of a woman, her body and figures as shown in the media, very often were object of sexual exploitation, when the impact of using the image and play with human sexual passion forces her to commit certain actions, such as buying goods. This characteristic of our commercialization of gender images turns a person, both men

Рубцова М.В., Клевеко В.И. Анализ возможности использования приборов трехосного сжатия для изучения прочностных и деформационных характеристик армированных грунтов // Вестник Пермского национального исследовательского политехнического университета. Строительство и архитектура. - . -Т. 7, № 4. -С. 143-150. DOI: 10.15593/2224- -9826/2016.14 Rubtsova M.V., Kleveko V.I. Analysis of the possibility of using triaxial test system for the study of strength and deformation characteristics of reinforced soil. PNRPU Bulletin. Construction and Architecture. 2016. Vol. 7, no. 4. Pp. 143-150. DOI: 10.15593/2224-9826/2016 Представлен анализ научных работ, посвященных исследованию напряжен-но-деформированного состояния песков, армированных различными геосинтети-ческими материалами, в частности испытаниям на приборе трехосного сжатия. При помощи данного устройства можно найти прочностные и деформационные харак-теристики усиленных грунтов. Преимуществом этого вида испытаний является значительная степень приближенности к реальным условиям. Кроме того, многие ученые продолжают разрабатывать усовершенствованные варианты прибора. В данной статье отмечены авторы некоторых патентов.Исследователи из разных уголков мира описали процесс и результаты своих экспериментов. Основная часть их выводов сходится, но каждый ученый внес в изучение указанной темы что-то новое. Таким образом, все работы имеют важное значение в изучении напряженно-деформированного состояния армиро-ванных грунтов и влияния геосинтетических материалов на прочность грунтового основания.Для создания виртуальной модели образца грунта были успешно применены компьютерные технологии. Это дало возможность поэтапно проследить процесс потери прочности образца.Анализ научной литературы позволил запланировать ряд опытов на приборе трехосного сжатия. Внешний вид и особенности устройства, на котором будут про-водиться испытания, описаны ниже. © ПНИПУ Ключевые слова:прибор трехосного сжатия, геосинтетические материалы, песчаный грунт, максимальная прочность © Рубцова Мария Владимировна -магистр, e-mail: masharubzova@yandex.ru. Клевеко Владимир Иванович -кандидат технических наук, доцент, e-mail: vlivkl@mail.ru. Bulletin. Construction and Architecture, vol. 7, no. 4 (2016), 143-150 The article represents an analysis of scientific papers on research the stressstrain-volumetric responses of sands, which are reinforced with a variety of geosynthetic materials. In particular, papers on triaxial compression tests. Rubtsova M.V., Kleveko V.I. / PNRPU 144 ANALYSIS OF THE POSSIBILITY OF USING TRIAXIAL TEST SYSTEM FOR THE STUDY OF STRENGTH AND DEFORMATION CHARACTERISTICSNowadays laboratory tests on triaxial test system widely used. The strength and deformation characteristics of reinforced soil can be found with the help this apparatus. The advantage of this type of testing is a significant degree of approximation to the real conditions. In addition, many scientists continue to develop improved versions of the device. In this article is offered the authors several patents.Researchers f...

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In our opinion, sociology can lose essential meanings in the research process because of lack of in-deep immersion in the daily Niterói, v. 10, n. 20, p. 14-25, jan./abr. 2018 AbstractThe problem of the quantitative interpretation of qualitative data is one of the most important in sociological research. Textual analysis has placed emphasis on deep and careful study of texts how personal strategies embodied in the concepts. However, quantitative interpretation has always been problematic. Our paper deals with the corpus-based conceptualization method, which can considered as a method of collecting and organizing data material from linguistic corpora. The corpus-based conceptualization allows us to establish a closer link with the meaning and identify the whole spectrum of meanings. It shows that some sociologists lose essential meanings in the research process because of lack of in-deep immersion in the daily life and speech of the people. We chose the concepts of "altruism" and "mercy" as examples to demonstrate the corpus-based conceptualization and its place in sociological research methodology. Data comes from the Russian National Corpus. The Russian National Corpus consists of 1802 relevant words, with 775 for altruism and 1047 for mercy. Data processing carried out by SPSS 19.0. As the result, we have discussed what difficulties the researcher can meet using this method and have offered SFL and Role and Reference grammar as a way to accurately determine the context. Our 16Conhecimento & Diversidade, Niterói, v. 10, n. 20, p. 14-25, jan./abr. 2018 suggestions can be used in the preparation of questionnaires, guides, in an analysis of interview transcripts. Keywords:Corpus-based conceptualization. Sociological operationalization. Corpus linguistics. ResumoO problema da interpretação quantitativa de dados qualitativos é um dos mais importantes na pesquisa sociológica. A análise textual colocou ênfase no estudo profundo e cuidadoso de textos como estratégias pessoais incorporadas nos conceitos. No entanto, a interpretação quantitativa sempre foi problemática. Nosso artigo trata do método de conceituação Corpus-based, que pode ser considerado como um método de coleta e organização de material de dados a partir de corpora linguística. A conceituação Corpus-based nos permite estabelecer uma ligação mais próxima com o significado e identificar todo o espectro de significados. Isso mostra que alguns sociólogos perdem significados essenciais no processo de pesquisa por causa da falta de imersão profunda na vida cotidiana e na fala das pessoas. Escolhemos os conceitos de "altruísmo" e "misericórdia" como exemplos para demonstrar a conceituação Corpus-based e seu lugar na metodologia de pesquisa sociológica.