Establishment of the so-called employees’ positive moral belongs to the main responsibilities of human potential management. The effective behaviour of employees predicts their systematic motivation and thus the motivating process. Incorrectly planned and applied motivation programs have a negative impact on employees, they don’t motivate employees to a maximum performance. The main goal of the paper is to group employees according to their motivation needs extracted from the questionnaire and consequently to compile similarly motivated worker groups.

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Research background: The paper focuses on the issue of dual quality of daily consumption products through the lens of the Z generation. Z generation is a generation of people born between years of 1997-2012, a generation that will become the main purchasing power in a few years. Purpose of the article: The purpose of the research was to explore the possibility whether the information on dual product quality affects the consumer behaviour of members of Z generation and if so, to what extent and at what type of products. Methods: Main method to receive necessary data for analyse was a questionnaire and its statistical evaluation given hypothesis. The research was carried out in the form of a survey consisted of 227 consumers. Findings & Value added: The results show that 85% of them had dual quality information, perceived this issue as a serious problem, and the majority wants to be informed more about this issue. More than half of the Z generation had changed their consumer behaviour as a result of information about the dual quality of goods on market of European Union, especially women with higher education and the Z generation living in rural areas. Research confirmed that the change in behaviour mainly concerns non-food products such as cosmetics and clothing.

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Research background: Dual quality occurred in natural way after fall of Communism. Global producers from Western countries had to adapt formulas and composition of their products to living standards in countries of former soviet bloc. Purpose of the article: But present situation is different, living standards equalize, people travel, they purposely buy abroad, and they discover that international goods known from home shops have different attributes – composition, colour, aroma or density of product – in the same or very similar package in foreign countries. In Slovak Republic, there was missing a research of consumers´ opinions in context of dual quality as global problem. Methods: We conducted such research by questionnaire method on the sample of 987 Slovak respondents. Because dual quality is connected to many goods and besides different attributes also price is different many times, we were interested how is this problem perceived by consumers with different income. We divided respondents in our research into three groups according to the monthly income of household: low, middle and high income. Findings & Value added: According to the results, consumers with high income perceive problem of dual quality more, they are more interested to be informed about this problem and they are also more willing to share their own experiences with dual quality. On the other side, consumers with low income more changed their consumer behaviour due to information about dual quality. This article brings results of unique research and brings proposals for improving of the situation about dual quality in Slovakia with respect to incomes of consumers.