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This article aimed to analyze the principles of social responsibility defined by the ISO 26000 standard from two perspectives – attitudes towards these principles and their application. Research has shown that attitudes towards the principles of social responsibility can differ, and organizations can be grouped into several groups with regard to these differences. Based on a review of the assessment of the importance and application of the principles of social responsibility, we have named these groups as pragmatically responsible, truly responsible, manifestly irresponsible, and false responsible. Our management recommendations apply primarily to those companies whose level of identification with the principles of social responsibility is high and in line with their internal convictions. However, it is not excluded that certain positive effects would not be felt in other types of companies that would choose to respect our recommendations.

Although information resulting from measurement of customer satisfaction (CS) belongs to worthy starters of improvement activities in practice of an organization, they face various barriers which prevent measurement to become systematic. The aim of this study is to research intensity and perception of barriers preventing CS measurement. To achieve the goal, statistic processing of the research results which was done in Slovak republic is used. Totally 435 valid questionnaires were processed and relations among individual barriers of CS measurement were identified and quantified. The results showed that occasional measurement of CS and a lack of personnel are considered to be the biggest ones.

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