Electronic literacy means a wide range of literacy activities that are delivered through electronic devices like computer and cell phone. On secondary literacy cf. Ong 1997. 2 Géza Balázs has started the research of SMS texts in Hungary from a linguistic point of view; cf.

Focusing on the concept of ‘folklore text,’ the study surveys the textological dilemmas that a researcher faces during the collection, transcription, publication, and interpretation of folk poetry. Behind the development and implementation of strategies for text editing procedures lie complex cultural processes, which can be interpreted within the framework of the given discipline or placed within a broader cultural and technological historical context. The paper examines the methodological history of Hungarian folklore collections not only according to the theoretical concepts that define the research subject and research aspects but also based on the objective, technological conditions of the collection. The author proposes a folklore textological approach to the publication of texts that is much more conscious of the historicity and origin of folklore texts and considers their own philological-textological tradition. A new, process-based, and transcriber-centered concept of text would provide an intriguing direction for solving numerous folklore textological problems, which might show the role collectors and transcribers play in the creation of a text in a sharper and more nuanced light. The findings of the study are based on investigations carried out in the field of historical folklore text research, primarily on the examination of the methodological history of the collection and transcription of folktales; with certain restrictions, their applicability might be extended in terms of subject matter (to other genres) and time (even to the latest folklore phenomena arising in the digital medium), and they may also provide useful perspectives for representatives of other disciplines that study orality.

László Arany's Eredeti népmesék (Authentic Folktales, 1862) is an iconic collection of folktales. The tales in this publication have been entrenched in the national identity as classic Hungarian folktales, and the narrative style of the tales has been established in the public consciousness as the narrative style of Hungarian folktales. The Arany family's collection of folktales ultimately had a similar function in Hungarian culture as the Kinder- und Hausmärchen of the Brothers Grimm had in Germany, but while the text formation of the Grimm tales had been thoroughly explored by philology, the Arany tales had not been accompanied by folkloristic interpretations or in-depth philological analyses. To László Arany, the fairy tales of the Brothers Grimm were the ideal, which he indicated in his many theoretical writings as well as his role as a collector and editor of tales. To form the individual texts found in Eredeti népmesék, László Arany used the tale manuscripts transcribed by his mother and sister in the 1850s, modifying them considerably, primarily by employing stylistic devices, many of which can also be observed in the work of the Grimms. This essay examines the extent to which László Arany's editorial and text formation practices were determined by the textological practice developed by the Brothers Grimm, and ultimately the extent to which the stylistic ideals of fairy tales developed by the Grimms contributed to the development of the written, literary version of Hungarian folktales.