This article describes the impact of digital literacy on the professional environment, which allows people to create and share digital content. It also describes how digital literacy can be used communicate and solve problems for effective and creative selfrealization in education, work and social. There are 3 models of digital skills that are largely mutually complementary: DigCompEdu 2018, EU DigComp and Target Competency Model 2025. These models describes changes in the working conditions and requirements for the employee in the context of digitalization. New technologies in teaching digital skills that are continuous, social, personalized and focused on the needs and interests of the students are proposed. The combination of various educational technologies, training formats and technical innovations into a single educational system has also been justified. The improvement in the quality of digital education is due to better data analysis and forecasting, the development and the launch of advanced 56

The main purpose of this article is to study the fluctuation management of financial and economic performance of innovative enterprises' activity comprehensively in the context of their effective integrated development. The study found that achieving a high level of management of integrated enterprise development by fluctuation indicators, is possible when evaluating the effectiveness of functioning on the basis of a range of methods of improvement the quality management of integrated development of the enterprise on the fluctuation indicators, resource allocation in order to reduce the level of fluctuation of expectations in the process of integrated development between enterprise and stakeholders using a set of basic and additional features to ensure efficiency of the development management at a high level and corresponding changes in key indicators, as well as maintain the balance in the form of alternatives in the disturbing effects of internal and external environmental factors of the enterprise. The life cycle of fluctuation of key indicators of integrated development of the enterprise with separation of three zones of fluctuation of key indicators of integrated development are considered: synchronicity, pleziochrony, disintegration, as well as opposite fluctuations of key indicators, depending on their parity level (low, medium, high) and stages of the cycle. The sources of financing of innovative activity of industrial enterprises are analysed. The results of the conducted researches were used to construct the synchrony matrix of the processes of integrated development of innovative enterprises taking into consideration the fluctuation of key financial and economic indicators. It is determined that Ukraine has considerable potential for innovation activity, however, there are many problems arising in the way of activation and realization of innovative activity of domestic companies. It is established that the management of fluctuation of financial and economic indicators of the integrated development of innovative enterprises will help to increase the efficiency of their activity and to integrate the processes of development both within the company and beyond. The ways of solving the problems of integrated development of domestic innovative enterprises are suggested.

Nowadays, there is a constant need to build an appropriate system for assessing the company`s value for shareholders, which implies that the company chooses an adequate model based on drivers, which allow making decisions at all management levels associated with investment activity, ensuring an increase in value for owners. The purpose of the article is to improve the methodology for assessing the influence of drivers as a critical element of value-oriented management on the investment activity of companies. The analysis technique consists of two parts. In the first part, regression models of factors influence and cost drivers on the value multipliers and shareholder profits were built. Based on the interpretation of the coefficients obtained, it should be noted that the cost-effectiveness of assets has the most powerful impact on the market value of the company and shareholder`s profitability. Thus, the presence of sustainable competitive advantages, resulting simultaneously in higher company value and profitability, the variable profitability in its turn does not fully reflect the potential for generating cash flows in the future. In the second part of the analysis, the authors built the probit models of the factors influence and cost drivers on the probability that the value multipliers of the market average values and the total profitability of shareholders are above the market average. Based on the relative strength model of the influence factors and drivers of value on value-based management, the recommendations were formulated.

The article proves that at the present stage of economic development the agro-industrial sector of Ukraine is one of the most important sectors of the domestic economy. Taking into account the integration processes, agribusiness increases the volume of innovation, as it operates in conditions of high energy analysis methods, mysterious processing methods, small technological research methods. In the course of the study, it was determined that we observe a tendency to a gradual decline of domestic agriculture. It was found that important for agribusiness, which let’s use synergistic factors of agricultural enterprises external environment forms and use dynamic opportunities of industrial agriproduct’s in Ukraine. The proposed use of scientific and methodological tools for business excellence evaluation within agricultural enterprises on the basis key indicators of importance, with market features duality.

The study analyzed and summarized publications on the nature of the formation of financial and credit infrastructure, which is created in order to support agricultural enterprises. The functioning and development of financial and credit infrastructure as a factor of social and economic development of the country is explored. The features of diversification of financing sources of agricultural enterprises are determined. The role of bank lending to agricultural enterprises in Ukraine is investigated. The model of interaction of participants of the financial and credit infrastructure of support for agricultural enterprises through the formation of the certain conditions is proposed. It is proved that such measures will provide increase in the efficient use of available agro-resource potential and reopen the industry attractiveness for investing companies.