Diversity and distribution of flower coloration is a puzzling topic that has been extensively studied, with multiple hypotheses being proposed to account for the functions of coloration, such as pollinator attraction, protection against herbivory, and prevention of damage by ultraviolet light. Recent methodologies have allowed studies to consider the visual system of animals other than humans, helping to answer questions regarding the distribution of flower coloration. A survey of keywords in Web of Science shows floral color to be mainly studied in relation to macroevolutionary traits and biochemistry of pigments, focusing on pollination and anthocyanins, respectively. The present paper reviews mechanisms that determine the color of flowers. First, it is discussed how pigment, visual systems and signaling environments influence flower color; secondly, patterns of convergent evolution of flower color is debated, including evolutionary history, pollinator preference, flower color change, flowering season, and habitat. Third and last, patterns of flower coloration that have been found around the globe are addressed. In short, the aim is to contribute to ongoing research, by underlining mechanisms that lead to global patterns of coloration and indicating perspectives for future study on the topic.
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