In this study, the author discusses the case of hate speech on Instagram social media using four sources whose identities are kept secret. This hate speech originated from sources who did not like the nature or physical characteristics of certain public figures such as Kekeyi, Young Lex, and Nissa Sabyan. These public figures become hate speech target on social media, especially at Instagram. Otherwise, they still famous and have a lot of fans and many haters. There are external and internal factors that encourage sources to utter hate speech. The theory used is the neutralization technique popularized by Sykes and Matza who say that violators can ignore moral and social sanctions to commit criminal acts. Origins of the theory roots form delinquency, but in this paper we use it on cyber hate. Offenders, as an individual who subscribes generally to the morals of cyber society but who is able to justify his own delinquent behaviour through a process that we called “neutralization”. The method used by the researcher is descriptive qualitative. The results obtained from this study are that there are neutralization techniques used by the resource persons such as denial of responsibility, denial of victim, denial of injury, appeals to higher loyalties and condemnation of the condemners.