Although European energy policy supports the reduction of energy consumption, the current economic and political situation in Poland and uncertainty related to the origin of energy sources do not support it. Therefore, the aim of this paper is to identify and assess the factors that affect the energy-saving behaviour of Polish consumers in the process of energy consumption. The research problem concerns the specificity of behaviours that are part of new trends in consumption, such as greening and the ethical dimension of consumption. The research question arises as to what the social responsibility of consumers is in the process of energy consumption. The research problem comes down to the question of factors that determine the behaviour of an individual consumer in the energy market. In order to realise the indicated purpose of the article, a conceptual research model was built and direct research was conducted using the research method, which was an online survey (CAWI). The research was run among 1422 individual consumers. After verifying 14 research hypotheses, it can be concluded that energy-saving behaviour is influenced in similar ways by a set of factors. In the paper there are findings which show that the generally understood energy-saving behaviour (Y1—at home and Y2—off-site) is influenced by the following factors: X1—energy-saving knowledge, X3—green consumer values, X5—social influence, X6—beliefs, and X7—consumer awareness. The specific mechanism of influence of each of the dominant factors is that the higher the intensity of these factors in consumer behaviour, the more actions are taken to save energy inside or outside the home. However, X2—energy-saving cost perception and X4—materialism presents this influence mechanism only for Y1—energy-saving behaviour at home.
PurposeThis work aims to determine how innovation orientation (IO), built from six dimensions (strategic, structural-process, human resources, technological, organizational culture and market) affects organizational performance (OP) with the inclusion of knowledge management (KM) as a mediator and technological readiness (TR) as a moderator in the model.Design/methodology/approachQuestionnaires completed by business service companies were analyzed using multiple regression analysis (path analysis), including the mediating variable (KM) and moderating variable (TR). The construct was validated with positive outcomes.FindingsOf the eight hypotheses, six were supported. The study results show that strategic, technological, organizational culture and market dimensions of IO positively influence KM. On the other hand, KM plays an important role as a mediator in supporting the relationship between the four dimensions of IO and performance. Moreover, TR, as a moderator, positively affects the relationship between KM and OP.Originality/valueThe study is the first to explore the relationship between six dimensions of IO and KM in business service sector. Furthermore, this study provides evidence that TR can be beneficial for companies with respect to effective KM, which leads to the better performance.
Contemporary conditions of the functioning of enterprises mean that they are increasingly looking for opportunities to improve organizational performance in strategic management. Scientists are looking for optimal solutions, an appropriate combination of assets and resources, so the debate in the field of strategic orientations is still valid and gaining in importance. Several studies have explored the construct of market orientation, but few include technological orientation with the moderating effects of company assets. In the era of the highly competitive technology market, the area of technological business service providers are particularly interesting, but still undiscovered. This paper examines the effects of market orientation and technological orientation on organizational performance with the inclusion of organizational culture and human resources as moderators. Using questionnaire responses from technological business service providers (n = 689), a regression analysis was conducted to confirm the hypotheses. The results established evidence of positive relationships between market orientation—organizational performance and technological orientation—organizational performance, although in technological firms, the market orientation had a stronger correlation with organizational performance than the technological orientation. Moreover, the organizational culture and human resources play a moderating role in the relationships of market orientation—organizational performance and technological orientation—organizational performance, while weak human resources management weakens relationships market orientation—organizational performance and technological orientation—organizational performance and strong organizational culture reduce the effect of market orientation on organizational performance, significantly reducing the effect of technological orientation on firm performance.
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Cluster policies (CPs) are said to be one of the crucial elements supporting the innovativeness of local and regional economies. However, what drives the success of CPs has not been made fully explicit. We tested the impact of perceived quality and strength of social capital (SC) and the formal institutional environment (FIE) upon CPs. We studied this relationship by applying structural equation modelling to data from quantitative CATI research on members of 20 cluster initiatives from four Polish administrative regions (NUTS 2), referred to as voivodships. We have revealed that the formal institutional environment has a strong influence on CPs, whereas, surprisingly, SC hardly matters.
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