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Corporate Social Responsibility (CSR) is the foundational bedrock for sustainability efforts. Corporate Social Responsibility is also becoming the norm rather than the exception due to social awareness created by curricula that highlights areas of both social and environmental inequality and has recently emerged as a bona fide strategic option globally. Howe and Straus predicted the growth of Corporate Social Responsibility in their seminal work, Millennials Rising. This paper extends and validates that earlier work through the illumination of recent causal factors and changes in society. The combination of proactive equality initiatives resulting in changes in leadership and value anchoring by college major illustrates that millennials’ ethos more strongly align with both social and environmental sustainability philosophies. The forthcoming millennial upheaval, as posited by Howe and Strauss, is evidenced by “strong belief statements” as interpreted by the raters in this study.

Corporate Social Responsibility (CSR) is the touchstone for millennials when looking at the means for making their world a better place. Higher education’s focus on CSR has allowed millennials to focus their decision-making using a CSR/stakeholder approach to financial management decisions. Millennials’ support for a CSR/stakeholder approach has grown as they have been completing college. The CSR/stakeholder approach has increased partly due to social awareness created by curricula that highlights areas of social and environmental inequality. This CSR/stakeholder approach has recently emerged as a bona fide strategic management option globally. This paper extends CSR research by evaluating millennial financial decisions and the resulting competitive company performance in a widely used business simulation. Proactive university equality initiatives, resulting in curriculum changes, reinforce millennials’ ethos of social and environmental sustainability. As millennials will soon take the reins of industry, the results of their ethos will significantly influence society.

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