In multinational corporate companies, multilingualism is often a daily reality for employees and the negotiation of language practices for work and social purposes, a routine. Despite the role of English as a lingua franca, the linguistic ecology of modern workplaces is dynamic, rich and diverse. While English is often used for communication between a company’s headquarters and its subsidiaries, language choice is dynamically negotiated between the interactants in informal meetings and everyday interactions in the workplace. Against this backdrop, the article discusses the lived experience of the multinational workplace. We draw on interview data with 40 employees in senior and junior management posts in 12 companies situated in Croatia, Greece, Italy, Serbia, Sweden and the UK where English is the official corporate language. Special attention is paid to the employees’ perceptions of the role of languages in their daily work life. We focus here on three discourses that have emerged from the analysis of our data: multilingualism and the use of English, multilingualism and cosmpolitanism, and challenges and expectations of multilingualism. Our findings show that the employees draw on a range of linguistic resources in order to manage their work-related interactions, and dominant ideologies in relation to language use come to the fore. We close the article by focusing on the profile of the ‘global’ employee and the impact of the ‘modern’ workplace on the working realities of the participants.

In research interviews, interviewees are usually well aware of why they were selected, and in their narratives they often construct ‘default identities’ in line with the interviewers’ expectations. Furthermore, narrators draw on shared cultural knowledge and master narratives that tend to form an implicit backdrop of their stories. Yet in this article we focus on how some of these master narratives may be mobilized explicitly when default identities are at stake. In particular, we investigate interviews with successful female professionals from diverse geographical contexts. We found that the interviewees deal with challenges to their ‘successful professional’ identities by drawing on categorical narratives or categorical statements. As such, the interviewees talk into being a morally ordered gendered worldview, thus making explicit gendered master narratives about their societies and workplaces. In general, this article shows that categorical narratives and statements can bring (the typically rather elusive) master narratives to the surface and that these can thus contribute to the narrators’ identity work.

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In a recent study (Miglbauer, Marlene and Veronika Koller (2019). “‘The British People have Spoken’: Voter Motivations and Identities in Vox Pops on the British EU Referendum.” Veronika Koller, Susanne Kopf and Marlene Miglbauer, eds. Discourses of Brexit. Abingdon: Routledge, 86–103.), we investigated vox pops (short for ‘vox populi,’ i.e. ‘voice of the people’) with self-declared Leave voters in the run-up to the 2016 British EU referendum. The study presented here complements this research with a comparative perspective, exploring the motivations expressed by voters for the German right-wing populist party AfD (Alternative für Deutschland). On the day of the 2017 general election, the German news website Zeit online (ZON) invited its readers to say why they voted AfD. Although the AfD voter profile and the ZON readership profile are noticeably different, the question elicited 468 replies numbering a total of around 59,000 words, which we compiled into a corpus. Working with corpus analysis software AntConc 3.4.1w, we first prised out topics and motivations by analysing this collection of online vox pops for word frequencies as well as collocates and concordances for selected lexical units, before manually grouping the different lexemes into ten topics. In a second step, we manually analysed the data for social actor representation (van Leeuwen, Theo (2008). Discourse and Practice: New Tools for Critical Discourse Analysis. Oxford: Oxford University Press.) and appraisal (Martin, James R. and Peter R. R. White (2005). Appraisal in English. Basingstoke: Palgrave Macmillan.). The results of the analysis show that next to previously documented motivations for right-wing populist votes – e.g. in-group bias and rejection of the Other as morally deficient (Heinisch, Reinhard (2008). “Austria: The Structure and Agency of Austrian Populism.” Daniele Albertazzi and Duncan McDonnell, eds. Twenty-First Century Populism: The Spectre of Western European Democracy. Basingstoke: Palgrave Macmillan, 67–83.) –, the group of AfD voters represented in the written vox pop have specific additional reasons, namely a focus on German chancellor Merkel as an ‘anti-hero’ and a belief of being victimised by the media. An additional, unexpected finding was that a number of posters to the dedicated comment forum explicitly distance themselves from perceived stereotypes of right-wing populist voters. Our findings therefore also problematise previously identified characteristics of right-wing populist discourse as anti-elitist and anti-intellectual (Wodak, Ruth (2015b). The Politics of Fear: What Right-Wing Populist Discourses Mean. Los Angeles: SAGE.) and call into question the support from workers, and associated fears of wage pressure and competition for welfare benefits, as one of the main factors in the success of right-wing populism (Oesch, Daniel (2008). “Explaining Workers’ Support for Right-Wing Populist Parties in Western Europe: Evidence from Austria, Belgium, France, Norway, and Switzerland.” International Political Science Review 29.3, 349–373.).