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Tolerance is one of the ideals of a democratic and pluralistic society. It is a way of behaving which allows others the freedom to express opinions with which we do not agree, and the right of others to live according to their principles different from ours. Recently Europe is faced with political challenges caused by mass immigration to European countries. In such circumstances, dilemmas arise regarding the possibility of maintaining the ideals of freedom and equality in European countries, which have become a melting pot of people of different nationalities, races, cultures, religions, and lifestyles. In this article, we used the results of the tolerance research in six European Mediterranean countries, conducted in 2017 as part of the European Values Study project. The objectives were to determine for each of the mentioned countries the level of tolerance or intolerance towards social groups in general, towards individual social groups, and differences between different socio-demographic groups of respondents concerning their level of tolerance or intolerance. The results show that Croatia, Italy, and Slovenia are the countries with the highest tolerance levels compared to the other countries. Also, members of the 'drug addicts' and the 'heavy drinkers' are considered the most problematic social groups in all six European Mediterranean countries. When it comes to gender, there is little difference in tolerance level. More educated and younger respondents have higher levels of tolerance.

Reklame su jedan od najraširenijih oblika medijskih i kulturnih proizvoda, kojima smo svjesno ili nesvjesno izloženi svakodnevno. Moderna oglašivačka industrija postala je središnja institucija tržišno-industrijske ekonomije na koju se godišnje potroši više stotina milijardi dolara. Stručnjaci za medije slažu se da je učinak oglašavanja na stavove, ponašanje i emocije vrlo snažan, osobito kada se radi o djeci i mladima. Trend je da reklame rijetko prikazuju prednosti proizvoda čiju prodaju pokušavaju potaknuti, a sve više nameću određene životne stilove koje mladi usvajaju kao dio njihovih identiteta i obrazaca ponašanja. To se prvenstveno odnosi na rodne stereotipe i nerealne prikaze ženskih i muških tijela kao glavnih komponenti oglašavanja. Posebno je važno pitanje posljedica česte izloženosti rodnim stereotipima u oglašavanju na psihosocijalnoj i socijalnoj razini. Kako bi se smanjili negativni učinci reklama, potrebno je djelovati na više razina. Društvena razina uključuje provođenje odgovorne medijske politike i definiranje etičkih standarda u oglašavanju. Na individualnoj razini, roditelji i nastavnici trebaju preuzeti odgovornost za razvijanje medijske pismenosti djece i mladih.

The purpose of the paper is to fulfil the findings on populism in the context of Croatian society, with an emphasis on the acceptance of populism among young people as bearers of the future social development. Media, as a form of public opinion, are among the most important sources of relevant insights for the study of the rise of populism. The paper pays special attention to the relationship between the use of daily news portals, and the acceptance of populism. The study was conducted on a two-stage non-probabilistic sample of 1189 students of the University of Zagreb, in order to determine the relationships between students' preferences in general, left-wing and right-wing populism, their habits of using daily news portals, and some individual characteristics. The results show that there is a low but significant correlation between the use of most portals, and the preference for general, left- -wing and right-wing populism among students. The correlation between the education of parents with student preferences of left-wing and right-wing populism was found, as well as differences in these preferences with respect to some sociodemographic characteristics, level of study, study orientation, political orientation, religiosity and trust in institutions.