Recent decades have witnessed a growth of interest in the contribution of pragmatism to the study of communication. Yet, it is striking that C. S. Peirce, the founder of pragmatism and the father of one of the major strands of modern semiotics, is often ignored by communication scholars sympathetic to pragmatism. In this article, I explore some of the reasons for this neglect, and put forward the case for a recovery of some of the philosophical tools that Peircean pragmatism can provide for communication theory.

This article examines the contention that the central concepts of C. S. Peirce's semeiotic are inherently communicational. It is argued that the Peircean approach avoids the pitfalls of objectivism and constructivism, rendering the sign-user neither a passive recipient nor an omnipotent creator of meaning. Consequently, semeiotic may serve as a useful general framework for studies of learning processes.

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In this article I trace the historical development of Peirce's semiotic rhetoric from its early appearance as a sub-discipline of symbolistic to its mature incarnation as one of the three main branches of the science of semiotic, and argue that this change in status is a symptom of Peirce's broadening semiotic interest. The article shows how the evolution of Peirce's theory of signs is linked to changes in his conception of logic. This modification is not merely a minor justification in his classification of the sciences; rather, it indicates a growing understanding of the interconnection between the different semiotic sub-disciplines. The scope and character of the mature discipline of rhetoric is further discussed in terms of a possible clash between rhetorical and methodological emphases, and a conciliatory strategy is suggested. The article concludes with some reflections on the relevance of Peircean rhetoric for future work in Peirce studies and semiotics.

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