No abstract
Souvenirs represent a vast collection of items that are geographically embedded with variations across the regions of the world. The purpose of this study is to assess the choice of souvenirs by international tourists in Accra, Ghana. The research adopted the descriptive design and the data were sourced from 196 inbound international tourists who were systematically sampled in Accra between March and April 2016 using self-administered questionnaires. The result shows that souvenirs purchased by tourists were jewelry, cloth, clothing, wood carvings, and pictorial images. However, tourists were concerned about the aggressiveness of vendors, discriminatory pricing system, authenticity of souvenirs, and similarity in souvenirs with little differentiation.
Eating outside the home has become more common these days, however customers are selective in their choice of food. The purpose of this paper is to assess the food preference of customers of food service establishments in Ho. The study was descriptive and systematic sampling method was used to gather data from 384 customers of selected food service establishment in Ho using questionnaire. A chi-square test revealed significant relationships between customers’ socio-demographic characteristics such as educational level, marital status, ethnicity, occupation, monthly income and their preference of food. The study revealed that Banku with okro soup, Banku with grilled tilapia, Fufu with soup, French fries with grilled chicken were the most the preferred foods purchased in food service establishment in Ho. The study found that people prefer to purchase foods (banku wth okro soup, banku with grilled tilapia and fufu with light soup) which demand strength, effort and more time to prepare in order to avoid the stress associated with preparing those meals. Keywords: Food; Preferences; Customers; Food Service Establishment; Ho
The study investigates the interplay between demographic variables, job satisfaction and organisational commitment among workers in family-owned hotels in Ho, Ghana. A convenience sample of 280 employees selected from 45 facilities participated in the study by completing self-administered questionnaires. Descriptive statistics and PLS-SEM were used to analyse the data. Path results showed a positive and significant association between extrinsic job satisfaction and affective and continuance commitment. There was a significantly positive association between intrinsic satisfaction and affective and normative commitment. Furthermore, employees within the age group of 30-40 years exhibited higher levels of intrinsic satisfaction and affective commitment compared to those in the 45-50-year age group. The findings of the study provide important implications for family-owned hotels. Managers and proprietors of family-owned hotels must embark on strategies that will help to improve extrinsic and intrinsic satisfaction as well as affective and normative commitment.
Shopping for souvenir is an important aspect of the tourism activity which almost all tourists participate in. The purpose of this paper is to examine the expenditure pattern of international tourists on souvenirs in Accra. The study adopted the descriptive design and questionnaire was administered to gather data. Data collected from 196 international tourists who were sampled from hotspots in Accra, using convenient sampling method, revealed that there was a significant relationship between socio-demographic characteristics of tourists and expenditure on souvenirs. Therefore, socio-demographic characteristics of an individual was found to have likely influence on the individual’s expenditure on souvenirs. Also, a majority of the respondents, who were first time visitors, spent less on souvenirs. A significant average expenditure on souvenirs signifies that the souvenirs business is a profitable business that needs to be maintained and enhanced. Majority of the respondents had souvenirs as part of their purchase plans. Leisure travellers were noted to spend more on souvenirs than other travellers. Souvenir shopping generates a good amount of money and as such the Centre for National Culture and Ghana Tourism Authority should embark on activities aimed at packaging and promoting the arts and crafts of the country so as to arouse sales of souvenirs.Keywords: Souvenirs, Arts and Crafts, Tourists, Expenditure, Purchase
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