Disruptive Innovations (DI) are those generated by new technologies that have the power to change the value proposition of a market and, even though they may begin appealing only to smaller clients segments. Eventually, they go upmarket and cause "disruption" challenging the leading established organizations. We believe that Competitive Intelligence (CI) can be used as a dynamic strategy and a structured process of acquisition, analysis, and dissemination of information and of knowledge creation to help these established organizations to better anticipate, understand and respond to the challenges of disruptive innovations in their industries. Through a theoretical essay based on a thorough literature review on the themes, we evaluated if and how IC can help these organizations. The study was justified mainly by the lack of previous works relating the two constructs (CI and DI), and we focused on the perspective of the established organization (incumbent) instead of the perspective of the disruptive companies (new entrants). We believe these discussions may benefit scholars in the fields of CI and Innovation and practitioners from different industries that are being or may be challenged in the future by this kind of innovation. Key words: Competitive Intelligence, Disruptive Innovation, Weak Signals.Resumo: Inovações Disruptivas (ID) são aquelas geradas por novas tecnologias que têm o poder de mudar a proposta de valor de um mercado e, ainda que comecem apenas em segmentos menores de clientes, eventualmente ganham o mercado principal e causam "disrupção" desafiando as empresas estabelecidas líderes. Pressupõe-se que a Inteligência Competitiva (IC) pode ser usada como uma estratégia dinâmica e um processo estruturado de coleta, análise e disseminação de informação e de geração de conhecimento para ajudar estas empresas estabelecidas a anteciparem, compreenderem e responderem melhor aos desafios de inovações disruptivas em suas indústrias. Por meio de um ensaio teórico baseado em extensa revisão bibliográfica sobre os temas, avaliou-se se e como a IC pode auxiliar estas organizações. A realização do estudo justificou-se principalmente pela escassez de trabalhos prévios relacionando os dois construtos (IC e ID) e optou-se pela ótica da empresa estabelecida (incumbente) e não das empresas disruptivas (entrantes). Acredita-se que estas discussões podem beneficiar estudiosos nos campos de IC e de Inovação e profissionais de diferentes indústrias que estejam sendo ou que possam ser futuramente desafiados por este tipo de inovação. Palavras-chave: Inteligência Competitiva, Inovação Disruptiva, Sinais Fracos.
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