This research aims to show the influence of brand ambassadors and brand image on buying interest and their impact on purchasing decisions. This study uses a quantitative approach. The research population is Scarlett consumers, whose total is not known with certainty. Sampling using purposive sampling technique and obtained 73 samples. The data analysis technique uses path analysis. The results showed that the brand ambassador did not affect buying interest. The brand image has a positive and significant influence on buying interest. The purchase intention has a positive and significant effect on purchasing decisions. The brand ambassador has a positive and significant effect on purchasing decisions. The brand image has no significant effect on purchasing decisions. The purchase intention cannot mediate the relationship between brand ambassadors and purchase decisions. The purchase intention can mediate the relationship between brand image and purchasing decisions. Companies can use this research in deciding policies and formulating strategies for maintaining a good brand image from consumer perceptions and using brand ambassadors to promote products.

This research has several objectives: (1) Knowing the influence of tourist attraction to the satisfaction of tourists,(2) Knowing the effect of tourist satisfaction on the intention of repeated visit, and (3)Knowing the direct influence of tourist attraction to the intention of the visit of tourists in Kampung Warna Warni Kota Malan. This research method using quantitative approach with descriptive analysis method, data collecting technique by spreading questionnaires to 100 respondents at tourist sites and hypothesis testing method using path analysis. The result shows that: (1) The tourist attraction has a significant effect on the satisfaction of the tourists (H1 accepted), (2) The satisfaction of tourists has a significant influence on the intention of the tourist visiting in Kampung Warna Warni Malang (H2 accepted), and (3) Tourist attraction has a significant direct effect on the intention of the visit of tourists in Kampung Warna Warni Malang (H3 accepted). And the results of testing Sobel show that the variable satisfaction of tourists mediate tourist attraction and intention to revisit the Kampung Warna Warni Malang.

Country-of-Origin Image (COI) has been recognized as a possible factor to influence the image of product especially toward international products. COI occurred due to the consumer's behavior which uses the nation image on some international products to consider the quality before they build a bearing on the products. The better the country's image in some products, the greater influence and impact will be given to their products image. Many previous studies have been done on COI toward foreign products, focused on the intention behavior. The intention behavior in this study is including a purchase intention or intention to try a product. However, research about its impact in the term of tourism is limited. Moreover, the use of international food as an object is limited as well. This study addressed an insight of tourism impact about Indonesian intention to visit Japan which influenced by image of Japanese food, which given by country's image (Japan). The results showed that the image of Japanese food perceived after they consumed it, significantly influence an intention to visit Japan. Therefore, marketing and promotions of a countries as one entity should focus to use their traditional food (international product for other people from other countries) to promote their country as tourism destination.

In approximately March 2020, Institute Asia become viral through social media, television media, and many more. Besides, the number of new students surprisingly increase compared to last year, even though in this year, many private campuses have a decreasing amount of new students. That’s why the researcher tries to figure out whether viral marketing, social media marketing, and WOM have an effect on the new student make a decision on choosing the campus. This research method is using multiple linear regression, with the number of sampling is 155 respondents. The sampling technique was used is simple random sampling by google form. The results in this research showed that viral marketing, WOM, have a positive and significant effect on new student make a decision on choosing the campus. Besides, social media marketing has no significant effect on a decision on choosing a campus.

The negative impact of aggressive marketing on tourism destinations in Indonesia become a main concern to various groups. Whereas, the purpose of developing rural tourism is not only to achieve economic sustainability but also to sustain the environment. The concept of green marketing is estimated to be a worthy solution to maintain the sustainability of the tourism destination. Therefore, this study aims to determine the effect of green marketing concepts to affect tourists' intention for avoiding the damage in the future of new rural tourism. Meanwhile, some methods used in this research and the type of research were descriptive research. The sampling technique used in this research was incidental purposive sampling and the sample was tourists on rural tourism like in "Kampung Wisata in Malang" with the number of the sample was 200 tourists. The analysis technique used Partial Least Square (PLS) analysis. The result of this research was Green Marketing has a positive and significant effect on the tourists' intention to maintain the sustainability of rural tourism. Physical evidence and products, as well as promotions and prices, are indicators of green marketing that must be considered more.