Pengaruh Daya Tarik Wisata Terhadap Niat Berkunjung Ulang Melalui Kepuasan Wisatawan (Studi pada wisatawan “Kampung Warna Warni” di Kota Malang)

Abstract

This research has several objectives: (1) Knowing the influence of tourist attraction to the satisfaction of tourists,(2) Knowing the effect of tourist satisfaction on the intention of repeated visit, and (3)Knowing the direct influence of tourist attraction to the intention of the visit of tourists in Kampung Warna Warni Kota Malan. This research method using quantitative approach with descriptive analysis method, data collecting technique by spreading questionnaires to 100 respondents at tourist sites and hypothesis testing method using path analysis. The result shows that: (1) The tourist attraction has a significant effect on the satisfaction of the tourists (H1 accepted), (2) The satisfaction of tourists has a significant influence on the intention of the tourist visiting in Kampung Warna Warni Malang (H2 accepted), and (3) Tourist attraction has a significant direct effect on the intention of the visit of tourists in Kampung Warna Warni Malang (H3 accepted). And the results of testing Sobel show that the variable satisfaction of tourists mediate tourist attraction and intention to revisit the Kampung Warna Warni Malang.

Increasing the tourists' revisit intention by paying attention to tourist satisfaction at the Gong Cave Pacitan tourist destination.

“…This will certainly make it a tourist attraction in itself which will cause tourists to desire to visit The Gong Cave again. Previous researches state that tourist attractions affect tourists' returning intentions (Basiya & Rozak, 2012;Batubara & Putri, 2022;Cahyanti, 2018;Kawatu et al, 2020;Nurbaeti et al, 2021;Nurlestari, 2016;Susanto, B & Astutik, 2020). Meanwhile, the results of other studies state that tourist attractions do not affect the intention of visiting again (Pramudito, 2020) and traveller visiting decisions (Rokhayah & Andriana, 2021) Cronin & Taylor (1992) define repurchase interest as a customer's behaviour in which the customer responds positively to the service quality and ultimately generates interest in repeating visits or repurchasing a product or service.…”

“…So it can be stated that in addition to the tourist attraction, tourist satisfaction is also a factor that affects the intention to visit again. Previous researches state that tourist satisfaction affects tourists' return intentions (Basiya & Rozak, 2012;Cahyanti, 2018;Chan et al, 2021;Darojat, 2021;Kawatu et al, 2020;Noviana Putra et al, 2016;Putri & Farida, 2020). At the same time, other studies state that satisfaction has no effect on tourists' revisit intention (Nurlestari, 2016).…”

“…A tourist attraction must, in principle, meet three requirements: something to see, do, and buy (Utama, 2017). Previous researches state that a good tourist attraction would affect the intention of tourists to revisit the tourist attraction (Basiya & Rozak, 2012;Batubara & Putri, 2022;Cahyanti, 2018;Kawatu et al, 2020;Nurbaeti et al, 2021;Nurlestari, 2016;Susanto, B & Astutik, 2020).…”

“…Satisfaction can be measured through several indicators, among others, by measuring overall satisfaction and performance vs performance expectations with ideal (Gustafsson et al, 2005). Previous researches state that tourist satisfaction could affect the tourists' revisit intention (Basiya & Rozak, 2012;Cahyanti, 2018;Darojat, 2021;Kawatu et al, 2020;Noviana Putra et al, 2016;Putri & Farida, 2020). Meanwhile, other studies also state that tourist attractions influence tourist satisfaction (Aprilia et al, 2017;Handayani et al, 2019;Pramudito, 2020).…”

Pengaruh Attraction, Accessibillity, Amenity, Ancillary Terhadap Kepuasan Generasi Millenial Berkunjung ke Tempat Wisata

“…Dengan hasil perhitungan dari aplikasi statistik yang menyatakan jika amenity berpengaruh negatif dan tidak signifikan terhadap kepuasan wisatawan, nilai dari probabilitas > 0,05 yaitu sebesar 0,933. Menolak temuan dari (Cahyanti, 2018), dengan penelitiannya mendapatkan jika amenity berpengaruh positif dan signifikan │ 57 terhadap kepuasan wisatawan. Sedangkan pada penelitian ini amenity berpengaruh negative dan tidak signifikan terhadap kepuasan wisatawan.…”