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The diversity of tourist attractions in the Jatim Park Group is inseparable from entrepreneurial marketing that is applied by companies with the use of mature market research and in order to support Batu City to become an International Destination City. This study illustrates the influence of marketing information systems, service quality and customer satisfaction on customer loyalty. East Java park group with 6 reservoirs is the location of the study with a total sample of 120 people, with characteristics of millennial age samples (aged between 15-34 years). The results of the research show that the marketing information system does not directly influence loyalty but the marketing information system influences loyalty through the marketing information system, as well as the results of service quality which directly or indirectly affect customer loyalty. The entrepreneurial marketing also has a direct or non-slim influence on customer loyalty through customer satisfaction. This shows the existence of tourist attractions is very necessary the existence of product innovation and differentiation as well as informing customers with an updated marketing information system and still continuing to maintain services if visitors are already in the tourist attractions.   Keywords: Marketing Information Systems, Entrepreneurial marketing, Loyalty and Millennial

Jatim Park 3 is a tourist destination in Batu City with the concept of a blend of tourism and education. There are several rides in Jatim Park 3, namely; Dino Park, Indonesian Music Gallery, Fun Tech Plaza, 6D Cinema, etc. Social media marketing trends are also found in the tourism industry in Indonesia and Jawa Timur Park 3 is a new place of entertainment and education in Batu Tourism City which is not yet widely known by the general public, considering that this tourist spot was only inaugurated in November 2017. So that JTP 3 needs to be vigorous to carry out marketing activities to introduce its products to the wider community. The purpose of this study was to determine the effect of social media marketing, Brand Equity and destination image on visiting interests. The population in this study were all followers of Jatim Park 3 social media accounts in the form of facebook, by taking a sample of 150 people. Multiple linear regression and hypothesis testing are the analytical methods used, and the results of the research show that social media marketing influences visiting interests. Brand Equity / Brand Equity affects the interest in visiting. Destination image has no significant effect on visiting interest.

The purpose of this study is to determine the effect of destination images consisting of cognitive images, unique images and affective images on loyalty through visitor satisfaction at Mount Bromo natural tourism destinations. This type of research is explanatory research and data collection techniques through questionnaires. The sampling technique uses the purposive sampling technique with the characteristics of people who have been to Mount Bromo. The sample in this study amounted to 110 respondents. The analysis technique uses hypothesis testing and the two model multiple regression test. Results of research show that cognitive imagery, unique imagery and affective imagery have a significant effect on visitor satisfaction, furthermore cognitive imagery and affective imagery have a significant effect on visitor loyalty while unique images have no significant effect on visitor loyalty. If seen from the indirect effect, the results of cognitive image and unique image have a significant effect on loyalty through visitor satisfaction, while affective image does not affect loyalty through visitor satisfaction.

Indonesia has various regions with potential tourism attractions that can attract tourists, one of them is Malang City, where Malang City is also known as one of the main tourist destinations in Indonesia. This study illustrates the influence of the components of tourism products consisting of attractions, access, amenities and ancillary to the decision of visiting tourists, especially millennial generation in the Tlogowaru mask tourism village of Malang. Topeng Village which is one of the tourist destinations in the form of thematic villages with the theme of Malangan Mask that has been around since the year 2016. The population of this study is all students of the Unmer Tourism Tourism Program Malang who entered the millennial age (aged between 15-34 years) with a sample of 60 people based on their characteristics visited Malangan mask village. Data analysis used multiple linear regression and hypothesis testing. The results of the research show that attraction and ancillary have a positive and significant effect on customer satisfaction. This shows the perception of what tourists get and what tourists feel can have a positive impact and also the presence of officers on guard, the presence of security posts and the existence of a tourist information center that continues to be maintained and improved, also has a positive impact on tourist attractions.