The acceleration of digitalization and post-truth debates due to the pandemic process focuses on technology and its effects. As the order evolves from the known universe to the Metaverse, individuals are also in the middle of a centralization where one single instrument controls everything with technological proximity. Centralization forces everyone into a more accessible and efficient communication process by consolidating many possibilities into a single device, but it also makes the spread of information faster and more uncontrolled than ever, diminishing the importance of truth. This post-truth world creates individuals who create their reality, impacting the growth of individuals the most. Cyberbullying emerges at this point, endangering children and teenagers' development and mental health. From a media perspective, technological advancements do not guarantee correct information dissemination. As the spread rate and opportunities increase, so do false information and news. It triggers the spread of false information, fake news, and cyberbullying when the truth is irrelevant. Therefore, the need for verifying information arises. Fact-checking methods are directly related to digital literacy and media literacy problems. Understanding how to verify the information and protect against false, deceptive, and fake news is crucial. The study examines two information verification platforms. Research findings reveal that news is verified by various methods and techniques using numerous tools by platforms, primarily by photo or video content, resulting in the detection of information distortions such as false connection and fabricated-manipulated content. The study also found that various photo/video verification tools and anonymous websites were frequently used.

The advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed in the axis of technological developments. By the time advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today's new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. The combination of the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a reasonably new and diverse audience, defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, hitherto have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, advertising and intergenerational perception have been comprehended in depth. Those generations demand adaption to this new-tech period. Obtaining findings were subjected to content analysis, and three themes have been achieved: Concerns of Current Circumstances, The Inconvenience of Ads, and Advertising and Public Relations: Digitalization of the Profession.

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