Today, playing a digital game is known to be a fun leisure activity. The reason for this is that the internet and digital gaming tools surround the individual and almost become the sixth sense organ of the individual. The data of this study were collected through the focus group interview with eight (4 male-4 female) participants selected from the non-random sampling methods among the participants who participated in the Fourth Traditional E-Sports Tournament organized in Atatürk Culture Center on 22-23 April 2019 at Muğla Sıtkı Koçman University. The findings of the study are shaped on four main themes and the basics of the participants' reasons for playing digital games. "A modern occupation" in the digital game culture has grown in the first place. The second finding revealed that the reason for the participants to start digital games is a general "curiosity". In the study, it was revealed that participants significantly predicted the themes of personal relaxation and satisfaction, social relations and trust. Participants also stated that they still prefer to play digital games for various reasons, such as meeting other people, belonging to a group and leadership, and leisure activity.

Service standards communication and servant leadership are both important mechanisms to improve an organization's service process. Therefore, they are likely to affect strategic competence and customer orientation skills of organizations. In this research, customer orientation and strategic competence are undertaken in relation with servant leadership and service standards communication, using a sample of 106 Turkish firms' executive assistants. The results prove that service standards communication and servant leadership have a strong positive relationship with both strategic competence and customer orientation.

The advertising industry and generations are in continual interaction. From past to present, advertisements have been organized for ages. The perceptions and ads have changed in the axis of technological developments. By the time advertising throughout the traditional media, the messages flow accordingly one-way communication model. However, today's new media opportunities, such as social media, originate a model based on bidirectional communication and more interaction. The combination of the changing perception of people in daily life practice, consumption habits, and lifestyles with technology led to the formation of a reasonably new and diverse audience, defined as generation Z. Generation Z is a generation that grew up in a period when technological developments were more diversified than the previous two generations (X, Y) and consequently had a more technological aptitude. However, the X generation, who lived in the analog era, and the Y generation, who experienced both analog and digital periods, hitherto have been attempting to adapt to the new era, non-isolated from technological developments. Therefore, three generations have been analyzed in this context by conducting qualitative research, advertising and intergenerational perception have been comprehended in depth. Those generations demand adaption to this new-tech period. Obtaining findings were subjected to content analysis, and three themes have been achieved: Concerns of Current Circumstances, The Inconvenience of Ads, and Advertising and Public Relations: Digitalization of the Profession.

Entrepreneurship is not only one of the important topics of developed countries but also takes place in developing countries. State and government agencies, as well as private sector representatives spend efforts for increasing the number of entrepreneurs in an economy. Thus, it is expected to decrease unemployment rates, prevent unrecorded economy and accelerating innovation capability of a nation. To achieve these goals, it is crucial to understand who the entrepreneur is, how their potential will be brought out, what kind of support does he/she need. Especially in emerging economies, entrepreneurs should have vision of being international to gain competitive advantage. Because of that reason researches on internationalization of new ventures have been intensified for 20 years. After experiencing and observing the role of networks and networking on sustainable entrepreneurship, number of studies have been increased. In this study, we chose to conduct in depth interviews among the companies who are in business less 5 years and having an export percentage 10% in accordance with total sales. The findings of the research show that networking accelerates internationalization of new ventures.

The future of jobs has been a popular issue in the industry 4.0 process and digitization. Many of today's profession groups are at risk with automation in the digitalization process and most will be replaced to computerbased software and robots. By this concept, with Industry 4.0, we come up with whether the jobs are susceptible or non-susceptible to automation. According to researchers, jobs, where more routine and labor-intensive work is done, are categorized as group of jobs prone to automation, on the other hand jobs requiring human skills in which intellectual skills are used intensively, especially those that cannot be done through machines yet are categorized as group of jobs non-susceptible to automation. A recent Forrester Report predicts that by 2021, 6% of jobs in the US will be automated. In another study, it is predicted that 47% of the professions in the US will be unmanned during the automation process. By this study, a review of the literature on the susceptibility of the various professions to automation will be made and self-assessment of the automotive sector managers in İzmir and the surrounding areas regarding their future professions will be studied through a descriptive study.