ÖZETSon dönemde birçok firma tarafından önemsenmeye baĢlanan bir konu olan kurum imajı kavramı, küreselleĢmenin etkilerinin hissedildiği yıllara kadar kurumların görsel açıdan tanıtılmasını amaçlamıĢtır.Kurumlara isim, yazı karakteri, amblem, logo yaratma düĢüncesiyle ortaya çıkan ve kurumun sadece görsel yönünü hedef kitleye tanıtmayı hedefleyen kurum imajı kavramı, iĢletmeler arasındaki rekabet ortamının artması ile birlikte tüketicilerin iĢletme hakkında derinlemesine bilgi sahibi olmak istemeye baĢladıkları yıllarda önemini PRACTICE OF PUBLIC RELATIONS CORPORATE IMAGE EFFECTS: VODAFONE CASE ABSTRACTThe corporate image notion that is cared about by a number of corporates in recent years, aimed to introduce corporates visually until effects of globalization emerge. The corporate image notion which only aimed to introduce the corporates visually to target group and came up with the idea of creating logo, emblem, fond and name for corporates, starts to lose its importance by the years where consumers demand more detailed information about the corporate in a competitive market conditions. Because, it is not possible to inform target groups about the identity of corporate, mission and vision of the corporate and how it behaves consumers. Today, it has completely changed. Anymore, corporates should communicate with target groups and stakeholders directly, transparent and in a friendly manner. The aim of this study is to investigate the direction of effects of the public relation practices on corporate image and also examine the possibility of creation of a strong corporate image by managing target groups' perception.

The communication faculties in Turkey have become growingly popular over the last years. Meanwhile, there has been a parallel growth in the number of faculties and graduates. This being the case, a common concern has emerged to question the qualifications of incumbent instructors along with the quality of the education they provide. The present study aims to investigate the problems underlying the communication education through an academic perspective. This study tends to be a unique analysis in that it not only refers to previous studies but also brings together the common views of the academicians delivering communication education. Moreover, the study comes up with several solution proposals, deriving from the academic perspectives on these problems.

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