AbstrakProgram studi Desain Komunikasi Visual (DKV) di Malang memiliki banyak peminat dan terus meningkat. Zaman sekarang sudah banyak perguruan tinggi swasta yang membuka program studi DKV tidak terkecuali Universitas Ma Chung. Program studi S1 DKV Universitas Ma Chung atau lebih dikenal dengan DKV Ma Chung yang terletak di Malang ini merupakan program studi tergolong masih baru dan belum memiliki lulusan. Perkembangan suatu program studi di perguruan tinggi swasta sangat bergantung pada jumlah mahasiswa. Untuk memiliki peminat mahasiswa yang tinggi diantara peguruan tinggi swasta lain, program studi DKV Ma Chung harus memiliki brand equity. Multimedia interaktif adalah sebuah media yang mampu menyampaian informasi lebih kreatif, inovatif dan efektif. Maka dari itu tujuan penelitian ini adalah merancang multimedia interaktif pengenalan DKV Ma Chung sebagai upaya meningkatkan brand equity. Metode perancangan multimedia interaktif menggunakan pendekatan kualitatif proses desain ADDIE meliputi Analysis, Design, Development, Implementation, dan Evaluation. Metode ADDIE adalah model instruksi desain dengan sebuah framework yang membantu perancangan media. Manfaat jangka panjang dari penelitian ini adalah meningkatkan jumlah mahasiswa program studi DKV Ma Chung yang sangat penting bagi perkembangan sebuah program studi. Kata Kunci: DKV Ma Chung, brand equity, ADDIE, multimedia interaktif.  AbstractRecently, the number of applicants to study visual communication design in Malang increased significantly. The fact that nowadays many private universities, including Universitas Ma Chung, open a Study Program of Visual Communication Design. The Bachelor’s program of Visual Communication Design of Universitas Ma Chung (henceforth DKV Ma Chung), which is based in Malang, is a considerably new study program and has not had a single graduate. The development of a study program in a private university highly depends on the number of its students. To get a high number of prospective students for the study program amidst the competition with those in other universities, DKV Ma Chung has to build a brand equity. Interactive multimedia is one that can fulfill the needs in delivering information more innovatively. Therefore, the purpose of this research is to design an interactive multimedia to introduce DKV Ma Chung as an effort to improve brand equity. The interactive multimedia designing uses the qualitative approach to design process termed ADDIE. ADDIE, which stands for includes Analysis, Design, Development, Implementation, and Evaluation, is a general design instructional model with a framework that helps media designing. The long-term benefit of this research is the increasing number of students of DKV Ma Chung, which is very important in the development of a study program.Keywords: DKV Ma Chung, brand equity, ADDIE, interactive multimedia

Konsumen anak mulai aktif membeli jajanan ketika memasuki usia sekolah sehingga bagi Taman Kanak-kanak, penting untuk menanamkan pembelajaran tentang jajanan sehat sebagai bekal ketika masuk sekolah dasar. Permasalahannya adalah sekolah belum memiliki materi jajanan sehat dalam materi ajar dan program edukasi jajanan sehat yang menarik bagi anak. Mitra program adalah sekolah Taman Kanak-kanak Yayasan Kolese St. Yusuf (Kosayu) Malang. Tujuan dari program pengabdian kepada masyarakat ini adalah memberikan pelatihan tentang jajanan, kantin dan lingkungan sekolah yang sehat, konten dan metode pengajaran dalam jajanan sehat, serta alat bantu pengajaran jajanan sekolah yang interaktif dan menarik bagi siswa yakni dengan food model. Hasil pelatihan yang diperoleh adalah bahwa sekolah dan para guru telah memahami pentingnya pembelajaran jajanan sehat dalam kurikulum, mampu membuat materi, metode dan model contoh belajar interaktif untuk siswa. Tindak lanjut dari pembelajaran ini adalah bahwa materi tentang jajanan sehat diadopsi dalam konten belajar/kurikulum sekolah.Kata-kata kunci: Jajanan sehat, Taman Kanak-Kanak, Media belajar interaktif, konsumen anak, sekolah Child consumers start actively buying snacks when entering school age so for kindergartens it is important to instill learning about healthy snacks as provisions when entering elementary school. The problem is that schools do not have healthy snacks in teaching materials and healthy snacks education programs that are attractive to children. The program partners are the Kindergarten College Foundation St. Yusuf (Kosayu) Malang. The purpose of this community service program is to provide training on snacks, canteens and a healthy school environment, content and teaching methods in healthy snacks, as well as interactive and interesting teaching tools for school snacks for students using food model. The training results obtained are that schools and teachers have understood the importance of learning healthy snacks in the curriculum, able to create interactive learning materials, methods and models for students. The follow up of this lesson is that material about healthy snacks is adopted in the learning content / school curriculum. Keywords: Healthy snacks, kindergarten, interactive learning media, child consumers, school

Small and Medium Enterprises (SMEs) are the largest business entities in Indonesia. Of this very large number, the largest proportion of SMEs is engaged in food and beverage production. Unfortunately, with such a large number, the awareness to apply food safety and hygiene standards in the SME production process is still considered very low. The results of our study found that one of the factors that affect product quality and competitiveness of SME is production process control and hygiene. The results of this research were then applied to a community service program for beverage SMEs in Malang Regency in the form of training on good and hygiene processed food production methods. The results of statistical tests and further observations carried out on the training participants found that this community service program was effective in increasing SMEs knowledge about good production methods, hygiene, and sanitation as well as bringing positive changes to their production systems which are expected to further improve product quality and competitiveness of SMEs.

The village of Kucur has a lot of potentials that can be improved further as a source of local income. Such potentials include the water park of Lembah Gunung Sari, the coffee-based products from Koperasi Kopi RTM, and the currently popular hiking and camping spot called Bukit Jabal. However, so far, the marketing of these potentials has been done minimally and in an unorganized manner. Therefore, the community service team will provide a workshop for the creative team of Kucur village, with the three groups mentioned above being the partners, to better promote their potential. To do this, the community service team simplified the basic principles in copywriting, namely the principles of Feature-Advantage-Benefit, Problem-Agitation-Solution (PAS), and audience identification in branding, conducted workshops to introduce the simplified principles and explore their own potential, created an Instagram account, and provided mentoring through WhatsApp groups. These activities took place between May and November in Kucur village. Based on the efforts made, the community service team found that the creative team now knows that they need to start exploring the advantages and benefits of their respective products and their target market before they can promote them to the public.

Purpose: This study seeks to reveal the relationship between the triple helix innovation ecosystem and Small and Medium Enterprises (SMEs’) performance and the role of the SME community as the mediator between the triple helix innovation ecosystem and SMEs’ performance. Methodology/Approach: This study uses a quantitative approach. Data were collected using an online questionnaire from 386 SME managers who are members of the SME community in Malang Regency, East Java, Indonesia. SEM-PLS was used to analyse the data to examine the relationship of three latent variables: triple helix ecosystem, SME community, and SMEs’ performance. Findings: The triple helix ecosystem in this study was the collaboration of three agents, namely the government, large companies, and universities. This study proves that the triple helix ecosystem innovation is positively and significantly related to the performance of SMEs. Another important finding is that the SME community partially mediates the triple helix innovation ecosystem relationship and SME performance. The SME community has a strategic role in the triple helix agents intervention process to improve the performance of SMEs. Research Limitation/Implication: The data were collected through an online questionnaire so that it could not reveal the process of operational interventions of triple helix agents to improve SMEs’ performance. The performance of SMEs did not measure internal business processes, such as the presence of technology in processes, product development, and time savings. Originality/Value of paper: This research contributes to the literature through triple helix analysis as an ecosystem in improving the performance of SMEs.