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Using data generated from a ‘video booth’, this paper explores how LGBT+ identifying individuals and allies navigate public visibility in front of a video camera. The video booth was set up in eight different NHS organisations in the UK to enable users to record short messages (30 s maximum) about their working life and/or experiences of LGBT+ employee networks, using a self-operated tablet system. The workplace context had an impact on how people represented themselves in front of the camera with prioritisation of professional identities and positive work-self. LGBT+ visibility was further masked by the inclusion of allies. We also discuss ethics and privacy issues related to using video booth methodology and signal how this methodology can best be used for future research purposes.