The purpose of this study is to analyze and assess the strategy for developing Gunung Pinang Natural Tourism whether it has been well developed or not. As well as identifying norms regarding security and safety standards for tourists visiting Mount Pinang tourist attractions. This research method uses empirical research methods, collecting quantitative data with the tourist object studied, namely Mount Pinang Nature Tourism in Serang Regency, Banten Province. The data we collected through interviews and field observations. Based on the results of the analysis described above, Gunung Pinang Nature Tourism is in a position of strength-opportunities (S-O), which has the power to take existing opportunities. According to Law No. 10 of 2009 Article 26 (d) Regarding Tourism which states that every tourism entrepreneur is obliged to provide comfort, friendliness, and protection for the security and safety of tourists. Gunung Pinang Nature Tourism is feasible to develop. The development strategy for the Mount Pinang Natural Tourism object is carried out through a SWOT analysis of the potential it has and by adding tourist vehicles and creating ecotourism programs. It is hoped that the tourism management will pay more attention to the security, comfort, and safety of visitors to avoid unwanted things.