ABSTRAKDesa Branjang sedang merintis pengembangan desa wisata. Kekayaan alam, keberagaman budaya dan ekonomi kreatif desa Branjang menjadi salah satu potensi andalan untuk dikembangkan menjadi atraksi wisata unik di desa ini. Permasalahan yang muncul adalah kurangnya kemampuan SDM dalam mengemas potensi-potensi tersebut untuk dijadikan sebuah atraksi wisata yang menarik, terutama untuk menyelengggarakan sebuah even sebagai ajang promosi dan popularitas desa wisata Branjang. Pengabdian ini bertujuan mendampingi penyelenggaraan even gelar budaya desa wisata Branjang. Metode pelaksanaan meliputi: FGD,  pelatihan, pendampingan lapangan praktik manajemen even. Hasil kegiatan adalah susunan panitia unsur Streering Commitee dan Organization Committee, serta partisipasi SDM dari berbagai elemen masyarakat dalam kelompok–kelompok kesenian maupun kelompok kepanitiaan. Kelompok-kelompok ini juga sudah dapat membuktikan kesiapan serta keberhasilan dalam menyelenggarakan even Gelar Budaya Branjangan 2021. Kata kunci: manajemen SDM; gelar budaya; desa wisata ABSTRACTBranjang Village is currently being developed as a tourist village. The natural wealth, cultural diversity and creative economy of Branjang village are one of the mainstay potentials to be developed into a unique tourist attraction in this village. The problem that arises is the lack of human resource capacity in packaging this potential to become an attractive tourist attraction, especially to organize a promotional event and the popularity of the Branjang tourist village. This service aims to assist in organizing and even holding the cultural title of the Branjang tourism village. The implementation methods include: FGD, training, field assistance in the practice of event management. The results of the activity are the Steering Committee and Organization Committee elements, as well as the participation of human resources from various elements of society in arts groups and committee groups. These groups have also been able to prove their readiness and successfully hold the 2021 Branjangan Cultural Degree. Keywords: HR management; cultural performance; tourist village

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Introduction: Big cities in Indonesia intensify night tourism activities in their respective cities to increase tourist visits and provide a different atmosphere for the experience. This study aims firstly to examine how the influence of local wisdom product offerings typical of a destination on the decisions of night tourism entrepreneurs, secondly to explore the impact of local wisdom products on the travel experience, and thirdly to examine the effect of night tourism decisions. Method: To test this model, 100 tourist respondents were taken at several points of night tourism activities in Semarang City; Then, the data was processed using SEM PLS. Result: The partial hypothesis test shows the value of t - independent statistical variable of local wisdom product against the dependent variable of the travel experience of 1,449 < 1.96 and the importance of t - independent statistical variable of local wisdom product to the intervening variable of night travel decision of 15,336 > 1.96. Simultaneous hypothesis testing showed the importance of t - independent statistical variables of local wisdom products against dependent variables of travel experience through intervening variables of night travel decisions of 7.289 > 1.96. Conclusion: The first study shows that local wisdom products influence the decision to travel to the city of Semarang at night. Second, the development of local wisdom also influences the travel experience—a distinctive art. The three decisions of the following night tour affect the experience of travelling at night in the city of Semarang. Fourth, the decision to travel at night is a variable that mediates the travel experience.

This research was conducted to determine the tourism development strategy in Jepara Regency. The research data was obtained through interview techniques involving six informants. The analytical method used is SWOT (Strength, Weakness, Opportunity, and Threat). Based on the calculation results of Internal Strategic Factors Analysis Summary and External StrategicFactors Analysis Summary, important information is obtained that the position of quadrant I. This quadrant position produces progressive strategy recommendations, indicating that tourism in Jepara Regency is in excellent condition and has the opportunity to expand, develop and advance the tourism sector in the district of Jepara.