Background: Self-medication has become a common phenomenon. Economic factors are important factors that affect the self-medication of residents. This study aimed to investigate the current status of self-medication behaviors in China and explored the related factors affecting considerations associated with medical insurance reimbursement or drug price in self-medication. Methods: A national cross-sectional investigation was conducted among Chinese people over 18 years old under a multi-stage sampling method through a questionnaire, which includes demographic sociological characteristics, self-medication behaviors and scales. The Chi-square test was used to analyze whether the respondents consider medical insurance reimbursement or drug price as an important factor when purchasing over-the-counter (OTC) drugs. Logistic regression was used to examine the associated factors of considering medical insurance reimbursement or drug price. Results: In total, 9256 respondents were included in this study; 37.52% of the respondents regarded drug prices as an important consideration, and 28.53% of the respondents attached great importance to medical insurance reimbursement. Elderly respondents who lived in the central region, had medical insurance, and had lower levels of health literacy were more likely to consider the medical insurance reimbursement, while respondents with high monthly family income as well as students were less likely to consider the same issue (p < 0.05). Respondents settled in the central and western regions, students, those without fixed occupations, those who suffered from chronic diseases, or those with lower health literacy were more likely to consider drug prices, while the respondents with bachelor degrees, urban population and high per capita monthly income were less likely to consider the drug prices (p < 0.05). Conclusion: Self-medication behaviors with OTC drugs were prevalent in China, and consideration factors of medical insurance reimbursement or drug prices were related to socio-demographic characteristics and health literacy. There is a need to take measures to reduce the economic burden of self-medication, improve the health literacy of residents and strengthen public health education.

Background: This study explored the effects of personality factors on public behavioral decision-making. Methods:We examined the literature on personality theory based on triadic interaction decision theory, and summarized and compared the findings with studies of the Big Five personality characteristics. A literature review method was used to explore the implications of personality theory for public decisionmaking in Chinese communities.Results: Individuals with high neuroticism can be targeted by influential communicators. Individuals with high extraversion can influence decisionmaking through interpersonal relationships. Individuals with high levels of openness can be influenced by the development of novel activities. Conscientious individuals respond to scientific and rational knowledge. Individuals with high agreeableness can be influenced by groups. Conclusions: Personality traits can influence behavioral decisions and can have positive or negative effects on behavioral outcomes. For people with different personality traits, social actors and social activity communicators should formulate targeted measures according to the classification of personality traits. The current findings have implications for enriching research perspectives and approaches to public community decision-making.