Information technology (IT) is a new service sector characterised by an intensive dynamic that puts high demands of learning, flexibility and mobility on IT specialists. This article identifies two features that are decisive for the formation of work identities of employees working in the sector: first, an “entrepreneurial” employment model that transfers responsibilities for skills acquisition, professional development and risk management to the individual; and second, a conflict between a strong identification with IT‐related technology and flexibility requirements. The article analyses the implications these features have in terms of the role of initial and continuing vocational training, skills demands and the professional development of employees working in the sector. It also discusses how boundaryless career paths, characterised by ambiguity and uncertainty, influence work‐related identities of IT specialists.

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