No abstract

No abstract

This study examined communication strategies used by organizations to encourage employee participation on internal social media and analyzed whether employees’ internal social media usage engenders increased transparency and relational outcomes from the employee perspective. Specifically, researchers proposed and tested a conceptual model that links perceived organizational communication strategies (i.e., strategic information dissemination, two-way symmetrical communication), employee internal social media usage, perceived organizational transparency, and employee-organization relationships. Through an online survey of 1,150 employees from various organizations in the United States that had adopted internal social media, results showed that strategic information dissemination and two-way symmetrical communication both encouraged employees’ use of internal social media, which in turn, led to employees’ perception of organizational transparency and quality relationship outcomes with the organization. Theoretical and practical implications are discussed.

This qualitative study is the first known effort to define the differing perceptions of public relations leadership at three distinct career points, and explore the leadership development gaps and needs from these varied perspectives. Semi-structured interviews with senior public relations practitioners, young professionals and current students in the United States bring needed depth and clarity to prior scholarship on leadership development, a growing concern within the public relations industry around the world. Additionally, the findings pinpoint leadership development best practices for better infusing leadership development into undergraduate public relations education, and into training and development programs for young professionals.

No abstract