Mindful attention, a central component of mindfulness meditation, can be conceived as becoming aware of one's thoughts and experiences, and being able to observe them as transient mental events. Here, we present a series of studies demonstrating the effects of applying this meta-cognitive perspective to one's spontaneous reward responses when encountering attractive stimuli. Taking a grounded cognition perspective, we argue that reward simulations in response to attractive stimuli contribute to appetitive behavior, and that motivational states and traits enhance these simulations. Directing mindful attention at these

Objective:Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.Design:This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.Method:Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt.Results:Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects.Conclusion:These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management.

Salivation to food cues is typically explained in terms of mere stimulus-response links. However, food cues seem to especially increase salivation when food is attractive, suggesting a more complex psychological process. Adopting a grounded cognition perspective, we suggest that perceiving a food triggers simulations of consuming it, especially when attractive. These simulations then induce salivation, which effectively prepares the body for eating the food. In two experiments, we systematically examined the role of simulations on salivation to food cues. As stimuli, both experiments used an attractive, a neutral, and a sour food, as well as a non-food control object. In Experiment 1, participants were instructed to simulate eating every object they would be exposed to. We then exposed them to each object separately. Salivation was assessed by having participants spit their saliva into a cup after one minute of exposure. In Experiment 2, we instructed half of participants to simulate eating each object, and half to merely look at them, while measuring salivation as in Experiment 1. Afterwards, participants rated their simulations and desire to eat for each object separately. As predicted, foods increased salivation compared to the non-food control object, especially when they were attractive or sour (Exp. 1 and 2). Importantly, attractive and sour foods especially increased salivation when instructed to simulate (Exp. 2). These findings suggest that consumption simulations play an important role in inducing salivary responses to food cues. We discuss directions for future research as well as the role of simulations for other appetitive processes.

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Purpose of ReviewMindfulness-based interventions are becoming increasingly popular as a means to facilitate healthy eating. We suggest that the decentering component of mindfulness, which is the metacognitive insight that all experiences are impermanent, plays an especially important role in such interventions. To facilitate the application of decentering, we address its psychological mechanism to reduce reactivity to food cues, proposing that it makes thoughts and simulations in response to food cues less compelling. We discuss supporting evidence, applications, and challenges for future research.Recent FindingsExperimental and correlational studies consistently find that the adoption of a decentering perspective reduces subjective cravings, physiological reactivity such as salivation, and unhealthy eating.SummaryWe suggest that the decentering perspective can be adopted in any situation to reduce reactivity to food cues. Considering people’s high exposure to food temptations in daily life, this makes it a powerful tool to empower people to eat healthily.