No abstract

Previous studies have shown high levels of self‐reported nutrition label use, yet when tested consumers have difficulty in using label information effectively. Using verbal protocol analysis, this study explored nutrition label use directly, identifying the tasks consumers actually undertake, and how these are used to inform choice. The implications of the findings for labelling policy and nutrition education are discussed.

Nutrition labels are seen as offering the potential to educate consumers about healthy eating and to encourage and enable them to make healthy food choices. This study used verbal protocol analysis, a method new to food choice research, to examine which parts of the nutrition label are currently used by consumers when shopping``normally'' and for``healthy'' foods. The implications of the findings for nutrition educators are discussed.

Childhood obesity and nutrition are high on the UK policy agenda because of their association with chronic illnesses and related costs. In 2007, to improve children's nutrition, the Government introduced new standards for all school food sources, including products sold from vending machines. Our research explores the factors influencing schools' decisions and children's food choices in relation to vending machines. We conducted in-depth interviews with staff and pupils in one English Local Education Authority. We found that pupils made food decisions based on cost considerations, and convenience, and they strongly valued individual choice. Schools' decisions to provide vending were influenced predominantly by fiscal and structural constraints. Although unhappy with the current quality of school food, staff and pupils criticised initiatives to restrict unhealthy foods. It appears that achieving a healthier school environment is a long-term project involving multiple strategies of education and incentives, as well as regulation. These must involve parents as well as pupils and schools.