Consider the following situation. 1 It was 9 months ago that Acme Pharmaceutical Company formally agreed to a limited partnership arrangement with Jaca Marketing of Japan. The purpose of this partnership is to permit Acme to introduce a line of pharmaceutical products in Japan. Jaca is a well-respected and established marketing firm in Japan that knows the "ins and outs" of obtaining government approvals so that the medicines developed by Acme can be formally approved for sale to Japanese consumers. At the time of the signing of the agreements, both the president of Acme and the president of Jaca expressed their enthusiastic support for and confidence in the newly formed partnership. For Acme, Jaca represents an essential method of introducing pharmacological products into the Japanese arena. For Jaca, the opportunity to represent a large, U.S.-owned multinational corporation that wants to do
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