Background Alcohol is estimated to be the fifth leading risk factor for global disability-adjusted life years. Restricting or banning alcohol advertising may reduce exposure to the risk posed by alcohol at the individual and general population level. To date, no systematic review has evaluated the effectiveness, possible harms and cost-effectiveness of this intervention. Objectives To evaluate the benefits, harms and costs of restricting or banning the advertising of alcohol, via any format, compared with no restrictions or counter-advertising, on alcohol consumption in adults and adolescents.

Cause-related marketing (CRM) benefi ts brands, consumers and society. In emerging markets where social upliftment is an imperative, CRM could provide an avenue through which those in need receive more support than can be provided by traditional means. Although considerable research on CRM campaigns and consumer responses to them has been undertaken elsewhere, not much has been done in the South African context. This study examines consumer responses to CRM, and in particular, seeks to investigate whether the consumers ' level of involvement with a cause and the way in which the message is framed infl uence purchase intention. Using factorial ANOVA, the study found that cause involvement signifi cantly infl uenced purchase intention while message framing did not. There was no interaction between cause involvement and message framing.

Purpose African indigenous foods have a special place and role in many African cultures for the sustenance of life and provisions food substances and health. However, it has been observed that consumption of these foods is declining. The purpose of this study is to establish the determinants of consumption intentions of African indigenous foods in Kenya using the theory of planned behaviour. Design/methodology/approach A stratified random sample of 319 respondents drawn from Nairobi County was surveyed using a self-completion instrument. Partial least squares analysis was used to test the hypotheses regarding the relationship between the predictor constructs (namely; personal attitude towards African indigenous foods, subjective norm, and perceived behaviour control) and consumption intentions. Findings All the predictor constructs were found to positively influence consumption intention and collectively explained 62.3% of the variance in consumption intention for African indigenous foods. There is a discrepancy between our findings on intention to consume AIFs and the reported declining consumption. Marketers and policy makers should address factors in the intention-consumption behaviour relation in addition to focusing on the antecedents of intention Originality/value This study employs the theory of planned behaviour to investigate the determinants of consumption intention for African indigenous foods in Kenya.

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This paper explores the extent to which customer satisfaction, service quality, customer service, price, corporate image, and network coverage influence customer loyalty in the mobile telecommunications industry in the emerging market country of Zambia. The study is important because emerging market countries including Zambia present a contextual setting in which there has been very high growth in mobile phone penetration within a short period of time. Based on survey data from a convenience sample of 221 mobile subscribers, and using partial least squares analysis, the study found that the antecedents of customer satisfaction (i.e., service quality, customer service, corporate image, price, and network coverage) explained 54% of the variance in customer satisfaction while customer satisfaction itself explained 37.4% of the variance in customer loyalty. Though service quality, customer service, corporate image, and network coverage were positively related to customer satisfaction as expected, there was no evidence to support the hypothesized negative relationship between the price level and customer satisfaction.