This study aims to examine factors contributing to societies' tendencies to choose online shopping, the characteristics of e-commerce needed by societies and obstacles faced by MSME in handling business competition. E-commerce is a set of dynamic technology, application and business process which connects certain companies, consumers and communities through electronic transaction. Trade of goods, services and information is performed electronically. The development of E-commerce system for MSME aims to change its culture which still relies on conventional purchasing into online shopping, improve MSME' s sales in order to promote, market and sell products to internet users through website without any space and time limits. The research subjects are people involving in MSME and communities of Jebres village, Surakarta. This study applies qualitative paradigm. The research subjects were taken using purposive sampling techniques. Data were collected using various techniques: structured interview, questionnaire, observation and content analysis or archive analysis. Data were later analyzed using four stages, namely data reduction, classification, data presentation and verification. Info Article

Abstract

This research is based on the problem of wayang purwa which is currently starting to not get the attention of the public, especially the younger generation. This study aims to explore the paradoxical aesthetics of the Punakawan wayang through symbolic interpretation. This study uses a qualitative approach with the Punakawan puppet as the object and Dhalang as the research subject. Sources of research data in the form of informants, places events, as well as documents or archives. Data were collected using in-depth interviews, participatory observation, and document analysis. The validity of the data was tested by means of triangulation of sources and review of informants. Data were analyzed using an interactive model with data reduction, data display, and verification procedures. The results showed that the outer structure of the wayang punokawan has distinctive features and characteristics. The inner structure is more about meanings and values that are integrated with the outer structure. In the study of semiotics, wayang punokawan represents or is interpreted based on the values and meanings contained (internal structure). The paradoxical aesthetic value of the opposite between the outer and inner structures of wayang punokawan in Javanese culture is essentially learning the noble values of humanity to be applied in school learning, lectures, and community life.

Perkembangan teknologi maklumat semakin mendorong manusia untuk membangun dan mencipta inovasi. Teknologi dapat mengembangkan potensi manusia dalam mencipta produk moden. Transformasi teknologi yang pesat dari semasa ke semasa dengan meluasnya perkembangan media audiovisual, serta teknik dalam penggambaran video seperti selang masa dan sinematik. Kajian ini bertujuan untuk mengkaji nilai estetika teknik video selang masa dan sinematik dengan mengambil kajian kes dua video, iaitu Exploring Cultural Heritage: The Old Wall in Solo and The Beauty of the City of Solo (Surakarta). Analisis dilakukan dalam lima aspek, iaitu keunikan idea, isi atau mesej, aspek komunikatif, nilai estetika, dan kualiti teknik penggambaran dan teknik suara. Penulis memfokuskan pada analisis video teknik selang masa dan teknik video sinematik berdasarkan nilai estetik yang muncul. Nilai estetik kedua-dua video dapat dilihat dari penggunaan teknik selang masa yang mendorong perspektif penonton mengenai aktiviti semula jadi dan aktiviti sosial yang berlaku dari sesuatu objek. Setelah disatukan ke dalam projek media audio-visual, keindahan objek dapat dipaparkan. Sebaliknya, perspektif yang dihasilkan melalui teknik video sinematik memberikan rasa objek, iaitu video yang mewakili kemegahan objek warisan budaya dengan sudut tinggi terus bergerak di atas objek. Hal Ini mendorong penonton untuk memperoleh maklumat dan nilai, yang disertakan melalui teknik video selang masa dan teknik video sinematik.   The development of information technology increasingly encourages people to develop and create innovation. Technology can develop human potential in creating a modern product. The rapid technological transformation from time to time is marked by the widespread of developing audiovisual media, as well as by techniques in video shooting such as time lapse and cinematic. This study examines the aesthetic values of time lapse and cinematic video techniques by taking a case study of two videos, namely Exploring Cultural Heritage: The Old Wall in Solo and The Beauty of the City of Solo (Surakarta). Analysis was done in five aspects, namely the uniqueness of ideas, content or message, communicative aspects, aesthetic values, and the quality of shooting and sound techniques. The authors focused on video analysis of time-lapse video technique and cinematic video technique based on aesthetic value which emerge. The aesthetic value of both videos can be seen from the use of time-lapse technique that encourages perspective viewers about the natural and social activities that occur from an object. Having been assembled into an audio-visual media project, the beauty of an object can be projected. On the other hand, the perspective developed through cinematic technique video media is to provide a sense of object, a video that represents the splendor of a cultural heritage object with a high angle continuously moving over the object. This is to lead the audience to be able to obtain messages and values, which are embedded through both time-lapse video technique and cinematic video technique.

Tujuan kajian ini adalah memberikan pengetahuan tentang peran toko online (online shop) untuk tingkat pemula bagi UMKM yang belum memiliki toko online atau memiliki kendala dalam memasarkan produknya melalui media online di kawasan pasar tradisional Klewer Surakarta. Metode penelitian adalah studi literatur, observasi dan wawancara. Observasi dilakukan pada proses jual beli antara pemilik usaha dengan calon pembeli sehingga dapat diketahui sejauh mana kekurangan dan kelebihan pemilik usaha dalam melayani calon pembeli. Pendekatan yang digunakan adalah pendekatan kolaboratif, antara UMKM dan tim peneliti secara kolaboratif bersama-sama saling mewujudkan program pelatihan pengembangan dan pengelolaan website toko online sebagai strategi dalam menghadapi persaingan pasar. Pelatihan pengelolaan website toko online bagi UMKM sangat dibutuhkan dalam menunjang pemasaran produk di kawasan pasar tradisional Klewer Surakarta. Dengan cara tersebut pemilik usaha memiliki pengetahuan baru mengenai teknologi informasi khususnya dalam mengelola website toko online sebagai salah satu media pemasaran. Dengan memiliki website toko online, akan dapat menekan biaya promosi yang biasanya menggunakan media promosi cetak, seperti: brosur, katalog, iklan majalah dan lain-lain yang membutuhkan biaya yang tinggi. Selain itu toko online memiliki jangkauan yang luas untuk menjangkau calon pembeli. Adanya website toko online akan membantu pengembangan pemasaran usaha dan dapat meningkatkan penjualan.