Teknologi saat ini terus berkembang dan manfaat penggunaan internet terasa bagi para pemakainya. Beberapa orang merasa ketergantungan dengan adanya internet, termasuk aktivitas Usaha Mikro Kecil dan Menengah (UKM) dalam memanfaatkan teknologi informasi untuk menjalankan usahanya khususnya pada era Masyarakat Ekonomi ASEAN (MEA). Tujuan penelitian ini secara umum mendeskripsikan dampak digital marketing terhadap volume penjualan bagi pelaku UMKdi kota Batam. Penelitian ini berjenis kualitatif, dengan menggunakan model triangulasi, yang menggabungkan metode wawancara terstruktur, wawancara mendalam dan observasi terhadap pelaku UMKM yang terdaftar aktif di Dinas Pemberdayaan Masyarakat Pasar – Koperasi dan Usaha Kecil dan Menengah Kota. Dari hasil penelitian diketahui bahwa digital marketing memudahkan pelaku UMKM untuk memberikan informasi dan berinteraksi secara langsung dengan konsumen, memperluas pangsa pasar, meningkatkan awareness dan meningkatkan penjualan bagi pelaku UKM.

Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives. The purpose of this research is to see the application of YouTube Ads in building brand awareness and brand image and its effect on purchase intention. Respondents in this study are millennials who are in Batam City and surrounding areas with an age range of 18-35 years chosen using the non-probability sampling method. This study uses Structural Equation Modeling (SEM) with the SmartPLS. YouTube Advertising influences brand awareness and brand image, whereas brand awareness and brand image do not affect purchase intention. YouTube ads are directly related to the purchase intention. Brand awareness and brand image are not mediating variables because they are not associated with purchase intention.

Dalam rangka mendukung program pemerintah dalam menciptakan wirausaha dan mendukung peningkatan kualitas para UMKM maka prodi Manajemen akan memberikan pelatihan kepada para UMKM yang berada di lingkungan PKK Tiban Global, Pelatihan ini bertujuan meningkatkan kemampuan berwirausaha dan meningkatkan kualitas manajemen dan tata kelola keuangan sehingga dapat menciptakan UMKM yang mandiri. Kegiatan ini dilakukan melalui tiga tahap yaitu perencanaan, pelaksanaan dan evaluasi. Kegiatan pelatihan ini dilaksanakan dalam dua kali pertemuan yang dihadiri oleh 25 peserta dari pelaku UMKM di lingkungan PKK Tiban Global. Berdasarkan dari hasil dan pembahasan pada kegiatan ini, pelaku UMKM dibekali tentang pendidikan kewirausahaan, strategi pemasaran yang efektif dan pengelolaan keuangan sederhana serta mengenali berbagai skema pembiayaan yang dapat dimanfaatkan oleh pelaku UMKM.

Technology continues to grow, and the benefits of the Internet increasingly felt for users who can not be separated from the Internet, including small and medium enterprises (SMEs) in utilizing information technology to run its business. An increasing number of competitors into consideration for business actors to innovate in winning the competition. In the era of the ASEAN Economic Community (AEC), SMEs are required to continue to develop their market potential as more and more foreign products are flooding the Indonesian market. The use of digital marketing to be the right solution for the perpetrators of SMEs, the use of the Internet in the promotion process is expected to increase sales volume for SMEs. The purpose of this research is generally to describe the impact of digital marketing on sales volume for SMEs in Batam. This study uses qualitative methods, using triangulation model, which combines structured interview method, in-depth interview, and observation on SMEs. Digital marketing makes it easy for SMEs to provide information and interact directly with consumers. Digital marketing is also expanding market share, increasing awareness, and increasing sales for SMEs.

The problem of low students’ motivation for entrepreneurship becomes serious thought by various partiessuch as governments, universities and industries, and societies. Various ways, which need to be done to fosterinterest and motivation in entrepreneurship, are to change the mindset of students who have been onlyinterested to become employees in some companies. This research uses qualitative descriptive method. Thismethod does not test hypothesis. Universities play an important role in the formation of entrepreneurialmindset and entrepreneurial spirit with the application of curriculum and entrepreneurship-based learning, thedevelopment of entrepreneurial lesson that is not just theoretical but also the practice to create new business, itcan increase the motivation and interest of the students to become entrepreneurs.