The popularity of location-based social networks provide us with a new platform to understand users' preferences based on their location histories. In this paper, we present a location-based and preference-aware recommender system that offers a particular user a set of venues (such as restaurants) within a geospatial range with the consideration of both: 1) User preferences, which are automatically learned from her location history and 2) Social opinions, which are mined from the location histories of the local experts. This recommender system can facilitate people's travel not only near their living areas but also to a city that is new to them. As a user can only visit a limited number of locations, the userlocations matrix is very sparse, leading to a big challenge to traditional collaborative filtering-based location recommender systems. The problem becomes even more challenging when people travel to a new city. To this end, we propose a novel location recommender system, which consists of two main parts: offline modeling and online recommendation. The offline modeling part models each individual's personal preferences with a weighted category hierarchy (WCH) and infers the expertise of each user in a city with respect to different category of locations according to their location histories using an iterative learning model. The online recommendation part selects candidate local experts in a geospatial range that matches the user's preferences using a preference-aware candidate selection algorithm and then infers a score of the candidate locations based on the opinions of the selected local experts. Finally, the top-k ranked locations are returned as the recommendations for the user. We evaluated our system with a large-scale real dataset collected from Foursquare. The results confirm that our method offers more effective recommendations than baselines, while having a good efficiency of providing location recommendations.
Abstract-This paper proposes LARS, a location-aware recommender system that uses location-based ratings to produce recommendations. Traditional recommender systems do not consider spatial properties of users nor items; LARS, on the other hand, supports a taxonomy of three novel classes of locationbased ratings, namely, spatial ratings for non-spatial items, nonspatial ratings for spatial items, and spatial ratings for spatial items. LARS exploits user rating locations through user partitioning, a technique that influences recommendations with ratings spatially close to querying users in a manner that maximizes system scalability while not sacrificing recommendation quality. LARS exploits item locations using travel penalty, a technique that favors recommendation candidates closer in travel distance to querying users in a way that avoids exhaustive access to all spatial items. LARS can apply these techniques separately, or together, depending on the type of location-based rating available. Experimental evidence using large-scale real-world data from both the Foursquare location-based social network and the MovieLens movie recommendation system reveals that LARS is efficient, scalable, and capable of producing recommendations twice as accurate compared to existing recommendation approaches.
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