This research aimed to identify the role of technological business incubators in supporting and developing marketing capabilities for entrepreneurship business and small projects in Jordan. The research population included all personnel and owners of the small entrepreneurship, either those projects were incubated or not. The sample of the study consisted of (400) respondents. It was concluded that there was a role for the services provided by technological business incubators of, (administrative services, financial services, professional services, follow-up and personal services) in supporting and developing the marketing capabilities in business entrepreneurship and small projects in Jordan. The averages for those services were of a high level of Importance. In light of the findings' it was recommended to continue to provide accounting services and billing for business entrepreneurship and small businesses, and to emphasized the importance of holding specialized training courses for business entrepreneurship and small projects.

The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB). The descriptive and analytical methods were used to understand the effect of human resource planning in enhancing marketing capabilities. The research population includes all departments in the respective center. As for the sample, it consisted of 65 marketing and sales managers and workers in the marketing departments. A self-administered questionnaire was used to collect the research data. The results showed a significant effect of strategic planning for human resources in enhancing marketing capabilities at KADDB (R2 = 0.619, sig < 0.05). It was also found that strategic planning for human resources contributes to increasing the leader ability to do their work diligently and proficiently and improving the ability to organize work, distribute duties to subordinates, and coordinate efforts. Therefore, this study recommends giving strategic planning to human resources the importance it deserves for its active role in enhancing marketing capabilities at KADDB.

The present study aimed at identifying the extent of the existence of marketing approaching for the Standards of Approved textbooks in study plans of Jordanian Universities. The sample consisted of (232) staff members. The descriptive, analytical method, and (T-Test) were used for the dual comparisons in testing the hypotheses. Results showed that there was marketing approaching in the four standards (General standards in the marketing of approved textbooks, the publisher responsibility variable, Standards concerning the rights and responsibilities of the parties who are involved in the exchange of approved textbooks, standards variable which is related to the elements of marketing mix of the approved textbooks) for the accredited textbooks in Jordanian universities study plans. In light of the findings, it was recommended that special emphasis should be given to commitment of publishers "textbooks distributors" by the general standards of textbooks marketing.