At the present time Muslims comprise one of the biggest world markets with a value of billions of dollars on Halal products in the Islamic markets and same value for cosmetics consumption in Middle East. The new term of Halal cosmetics has born in recent years, but in some Islamic countries, most of Muslim people are still unfamiliar with it and believe that the term Halal is just used for food products not for cosmetics and health care products. Therefore, the development of these products in Islamic markets cannot be attached to the reality unless measures are taken in order to raise the Muslims awareness about these products and its advantages. This important issue needs many steps and much effort. Determining Halal cosmetics knowledge level of cosmetics consumers and sellers of these products, and finding the responsible people or organizations for introducing and promoting these products to the Muslim people in Islamic countries from consumers and sellers viewpoints is the goal of this study.
The paper's aim is that how the electronic system is able to transmit the message and is considered as an advertising tool, influencing factors on consumer's behavioral response should be identified in order to use this media desirably, effectively, and utilize the e-advertising advantages to satisfy consumers' needs. This is a research an applied research and a descriptive one with field studies. There are some casual relationships among the research variables. A questionnaire is used to collect data. This study aims to designing, validating, and evaluating a model which explains the influence of e-advertising on consumer behavior as well as providing strengths and weaknesses of the model and suggesting solutions to enhance strengths and converting weaknesses to strengths. In this paper, capabilities of internet advertising are examined in a form of 14 content and communicate motives via a leading process (cognition, affection, and attitude) on consumer's behavioral response (image and mentality, intention and desire, testing, purchasing and consuming) as "an e-advertising model" in Tehran Refah Chain Stores. Results show a suitability of the fitted structural model. The above mentioned company, however, should improve its website's capability in content and communicate motives. In this way, internet advertisings of Refah Chain Store's are able to have a desirable effectiveness in order to lead the consumer behavior.
Collaboration is an important factor to succeed and increase the sustainability in project management and construction, especially in a construction supply chain (CSC) that includes multiple partners. Although, in recent decades, many changes have occurred in the construction industry, there are still many problems in this area. Therefore, research in this area becomes vital because collaboration is one of the best approaches to improve CSC performance. In this study, collaborative relationship has been found to be affected by three main factors: managerial, financial and structural. However, application of collaboration in Iran is still in its inception. This comprehensive research study focuses on suitable context for implementing the collaboration method. The methodology of this research is based on interviews and a review of previous research, which identifies critical factors and positive results of use in relation to collaboration. Results of this study improve our knowledge about the role of collaboration in a CSC’s performance. Analysis of data shows that managerial factors have the most positive effects on the implementation of collaboration networks in CSCs, followed by financial factors and organizational factors.
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