J u n a l E K B I S / V o l . X V I I / N o . 1 E d i s i M a r e t 2 0 1 7

Research has a purpose and direction to maximize the value of water hyacinth. The condition of water hyacinth which has a high growth speed so that this plant is considered as a weed that can damage the aquatic environment. Water hyacinth is easily spread through water channels to other water locations, so the growth of water hyacinth can develop rapidly. So far, water hyacinth has become a problem for the community, because the presence of water hyacinth is not smooth, reservoirs and swamps are dirty. One of the processed products of water hyacinth is the bag. Thereforethe implementation of research leads to an analysis of the added value (added value) of water hyacinth into the water hyacinth bag. This study uses the Hayami method and descriptive analysis. The use of descriptive analysis to obtain data about raw materials and the use of additional materials to produce water hyacinth bags, then the results go to the value-added analysis with the Hayami method. The results of this study indicate that the added value (added value) obtained from the processing of water hyacinth into the water hyacinth bag in Ghandis Craft is Rp. 10,000/kg or IDR. 50,000/product, with a ratio of value added to the output value of 50% which has a value of greather than or equal to 40% so that it has a high value-added category with a workforce income of 53,333%, the contribution of other inputs 33,333%, and the profit of entrepreneurs is 13,333%. Whereas in R & D Handicraft is IDR. 8,000/kg or IDR. 40,000/product, with a ratio of value added to the output value of 44,444% which has a value of greather than or equal to 40% so that it has a high value-added category with a workforce income of 53,846%, the contribution of other inputs 38,462%, and the entrepreneur's profit of 7,692%. Therefore, the manufacture of water hyacinth bag products provides high added value because of more than 40%.

Purpose: The objective of this study was to determine the effect of market orientation, entrepreneurial orientation, innovation, and competitive advantage on MSMEs (Micro Small and Medium Enterprises) business performance.   Design/methodology/approach: This type of research is quantitative with a case study research design. The implementation of the research was carried out in Indonesia, especially in Lamongan district, East Java, Indonesia. The research subjects were MSMEs owners/managers with a total sample of 302 using SPSS-AMOS 22 SEM (Structural Equation Modeling) analysis.   Findings:  The results of this study indicate that there is an significant influence of market orientation, entrepreneurial orientation, competitive advantage on business performance, while innovation has no significant influence on MSMEs business performance.   Research, Practical & Social implications:  The theoretical implication of this research is to increase knowledge about market orientation and entrepreneurial orientation as well as increase innovation and competitive advantage to get maximum MSMEs business performance. The results of this study can provide information to the government and organizations related to MSMEs. In this case, the Office of Cooperatives and Micro Enterprises, the Office of Industry and Trade in Lamongan district, East Java, Indonesia.   Originality/value: The results of the Structural Equation Modeling evaluation with the univariate normality test showed an excellent critical skewness ratio value, and the kurtosis indicated data was normally distributed, and the data is feasible to use. Than 7 methods (X2-Chi square, Sign Probability, CMIN/DF, GFI, AGFI, TLI, CFI, and RMSEA) are used to measure the fit of the model in SEM there are 6 criteria that are fit from 7 existing criteria, so it can be concluded that this measurement model has a good fit level. The results of hypothesis testing affect market orientation has a significant on MSMEs performance, entrepreneurial orientation has a significant on MSMEs performance, competitive advantage has a significant on MSMEs performance, market orientation has a significant on innovation, market orientation has a significant to competitive advantage, entrepreneurial orientation has a significant on innovation, entrepreneurial orientation has a significant on competitive advantage, competitive advantage has a significant on innovation, and  innovation  has not a significant on MSMEs performance.

Memberikan kepuasan secara konsisten kepada pelanggan dapat membuat pelanggan menjadi loyal kepada perusahaan. Sikap loyal pelanggan kepada perusahaan akan sangat membantu perusahaan untuk dapat bertahan dalam persaingan bisnis karena pelanggan merupakan sumber pendapatan dari perusahaan. Relationship marketing adalah salah satu strategi pemasaran yang bisa digunakan untuk mencapai tujuan tersebut. Melalui strategi relational benefits perusahaan dapat memberikan manfaat atas hubungan antara perusahaan dan pelanggan. Penelitian ini dilakukan di perusahaan mebel di Lamongan dengan responden sebanyak 202 orang. Hasil penelitian menunjukkan bahwa confidence benefits dan social benefits berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan loyalitas pelanggan mebel. Special treatment benefits berpengaruh positif dan signifikan terhadap kepuasan pelanggan akan tetapi tidak berpengaruh signifikan terhadap loyalitas pelanggan mebel. Selanjutnya, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan mebel.

Tujuan dari penelitian ini adalah untuk mengukur faktor-faktor yang ada dalam implementasi CSR yang dilakukan oleh PT. Semen Indonesia (Persero), Tbk. yang berpengaruh terhadap citra perusahaan bagi pihak inetrnal dan eksternal perusahaan (masyarakat yang merasakan dampak langsung keberadaan PT. Semen Indonesia (Persero), Tbk.). Hasil penelitian ini dari uji statistik yang telah dilakukan terhadap hipotesis awal penelitian, hanya X 7 (sektor sarana umum) berpengaruh signifikan secara negatif terhadap citra perusahaan (berlawanan dengan dugaan awal penelitian). Sedangkan X 1 (program kemitraan), X 2 (sektor pendidikan), X 3 (sektor kesehatan), X 4 (sektor pelestarian alam), X 5 (sektor bencana alam), X 6 (sektor olahraga, seni dan budaya), dan X 8 (sektor sarana ibadah). Berdasarkan kajian lebih lanjut terhadap hasil uji statistik tersebut, terdapat fakta bahwa hanya 30% dana dari program CSR PT. Semen Indonesia yang disalurkan di Gresik sedangkan 70%nya ada di di Tuban. Kurang maksimalnya sosialisasi dan publikasi atas program-program CSR Semen Indonesia sehingga responden tidak mendapakan informasi yang cukup mengenai program-program CSR tersebut. Pelaksanaan dari program-program CSR yang tidak merata sehingga manfaatnyapun hanya dirasakan sebagian masyarakat saja. Kata kunci : Corporate Sosial Resposibility (CSR), citra perusahaan. PENDAHULUAN Menurut Steinmetz dalam Sutojo (2004), pencitraan perusahaan dapat diartikan sebagai pembentukan jati diri atau identitas perusahaan. Menurut Anggoro (2002:21) dalam Angga (2009) Perusahaan-perusahaan yang memiliki citra bagus, mempunyai ciri: hubungan yang baik dengan para pemuka masyarakat. Kedua, hubungan positif dengan pemerintah setempat. Ketiga, resiko krisis yang lebih kecil. Keempat, rasa kebanggaan dalam organisasi dan diluar organisasi. Kelima, saling pengertian didalam organisasi dan diluar organisasi, dan Keenam meningkatkan kesetiaan para staf perusahaan.