The primary objective of this paper is to investigate the relationship between total quality management practices (TQMP), supply chain management practices (SCMP), information technology capabilities, supply chain technology adoption and firm supply performance. In addition, the study also tries to investigate the mediating role of information technology capabilities and supply chain technology adoption in the relationship between TQMP, SCMP, and firm supply performance. The study is carried out on a sample of textile firms of Pakistan. To achieve the research objective, Smart PLS-3 is used for the analysis of the data gathered from the textile firms of Pakistan. The results of the study show a great deal of agreement with the hypothesized results. The information technology capabilities, supply chain technology adoption both appear to play mediators between TQMP, SCMP, and firm supply performance. The results of the study will be useful for policymakers and researchers to understand the emerging role of technology in strategic management and operational management.

PurposeThe purpose of this paper is to discuss the role of social media and corporate communication as a key success factor of small- and medium-sized enterprises (SMEs) operating in Arab world. This is a conceptual study and has shed light on the notable existing literature on these issues and particularly of Arab context. The social media has emerged as an opportunity for marketing communication, and it is the easiest cheapest way of advertising products and services. Social media provides a platform wherein a company or firm can target a diverse audience and can create an effective communication strategy. The sustainability agenda has emerged as a key as well as a sensitive issue for the global as well as local organizations. The inclusion of corporate social responsibility and incorporation of sustainability initiatives have changed the corporate landscape and merged as key determinants of business success. The social media for many firms has emerged as a major outlet of internal and external corporate communication for sustainability. The uniqueness of social media is that it not only conveys a message, rather it also provides an opportunity for direct feedback from users. This study will be helpful for practitioners, policymakers and researchers in understanding the link between social media, corporate communication and sustainable performance of the SME sector. The paper adds to the literature on the role of social media and corporate communication as a key success factor of SMEs operating in Arab world.Design/methodology/approachThe paper will highlight significant and relevant findings generated from previous scholarly and commercial research on the subject. Thereafter, the discussion will focus on the unique relationship between the social media and the Arab world in social, political, religious or cultural and economic spheres. Thereafter, the paper will progress to the central theme of the discussion, reviewing social media’s impact on the Arabian market in such areas as offering a marketing platform for the new age, being an avenue and forum for increased sales, and as a public relations front line (a benchmark of direct client communication). Ultimately, the paper will provide a succinct conclusion to the discussion.FindingsThe paper affirmed that the social media is influencing/impacting the SMEs in the Arab region in numerous ways. Findings generated from recent empirical studies, strengthened by a resounding theoretical and scholarly literature, helped identify four of the main impacts of social media on SMEs in the Arab world. These four significant impacts, as discussed in the paper, include offering a marketing platform for the Information Age, offering an avenue and forum for increased sales, giving an innovative edge to SMEs in a bid to reduce expenditures/cost and increase profitability and creating a benchmark of direct client communication in modern PR. These fours ways constitute the most significant impact of social media, as demonstrated by SMEs in the Arab world, and in many ways they are congruent with the social media impact beyond the Middle East.Research limitations/implicationsThis paper is very limited in Arab countries, and researchers could not use this study with female.Practical implicationsInformation technology and gender are linked with the usage of social media.Originality/valueThe core focus of the present paper was to provide a brief literature-based review of how the social media affects SME in the Arab world (largely in nations within the Middle East region). Not only is the social media enabling positive “societal and cultural change” in the Arab world.

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This paper examined the moderating of strategy communication, focusing on the influence of organizational structure and organizational culture on the performance of the higher educational Institutions in Palestine. The study generated a quantitative questionnaire data from 255 respondents representing the top, medium and low management level of the higher educational institutions in Palestine. Data were analyzed using the partial least squares-Structural equation model PLS-SEM. Overall, the findings revealed that organizational structure and organizational culture are significantly related to the performance of higher educational institutions in Palestine. A Further result of the moderating role showed that strategy communication failed to moderate the influence of both organizational structure and organizational culture on the organizational performance. Discussions on the findings, implication and limitation of the study were also provided.

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