The problem addressed in the proposed study was that the impact of E-commerce on traditional travel agencies has not been thoroughly examined, indicating that the disintermediation will continue to limit the success of these agencies. The current study consisted of an examination the impact of E-commerce in the profitability and the sustainability of travel agencies in respect of size, to determine if these perceptions vary as a function of the size of the travel agency. In addition, quantitative survey data was used to achieve the purposes of this study. The participants in this study were U.S. citizen's traditional travel agent who experiences the E-commerce impact. The results indicated that travel agents from larger agencies tended to believe that the effect of E-commerce on travel agencies was smaller than did travel agents from smaller agencies. The second conclusion from this study was that the participants felt confident that the need travel agents would remain in the coming years. In addition, we presented the current strategies used by the travel agencies and our suggestions to remain competitive.

The problem addressed in the proposed study was that the impact of E-commerce on traditional brick-andmortar travel agencies has not been thoroughly examined, indicating that the disintermediation will continue to limit the success of these agencies. The current study consisted of an examination of brick-and-mortar travel agents' perceptions regarding the impact of E-commerce on the traditional travel agencies in respect of travel agent experience, to determine if these perceptions vary as a function of years of travel agent experience in the travel industry. In addition, strategiesthat brick-and-mortar travel agents use to gain a competitive advantagewere examined. Quantitative survey data was used to achieve the purposes of this study. The participants in this study were U.S. citizen's traditional travel agent who experiences the Ecommerce impact. The results indicated that travel agents with more experience tended to believe that the effect of E-commerce on brick-and-mortar travel agencies was smaller than did travel agents with less experience. Based on these conclusions, it was recommended that travel agents with less experiencetravel agencies (i.e., those who tended to be more concerned about the effects of E-commerce) should adopt new strategies to mitigate the negative effects of E-commerce.