The Impact of E-commerce on Travel Agencies Profitability in Respect of Size: Evidence from the U.S

Elhaj, Malik R.; Barakeh, Mohammed Z.

doi:10.13189/aeb.2015.031003

Cited by 7 publications

(6 citation statements)

References 13 publications

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“…Članci/Papers UDK: 658.6:338.486.22 658.8.012.12, Originalan naučni članak proizvoda i usluga. Tako na primer u turističkoj industriji je u 2010. godini ukupan promet ostvaren na digitalnom tržištu iznosio je 54.1 milijarda USD što se odnosilo na prodaju hotelskog smeštaja, avio prevoza, turističkih aranžmana i usluga rentiranja automobila (Elhaj and Brakaeh, 2015). Ukupna vrednost prometa u elektronskim kanalima prodaje u turističkom sektoru u 2019. godini bila oko 760 milijardi USD (Statista Business Platform, 2021).…”

Section: Veljko Marinković Aleksandar đOrđevićunclassified

Analysis of versatile customer values impact in m trade on satisfaction and continual usage intent

Marinković¹,

Đorđević²

2022

Marketing

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Creating customer value is one of the basic ways to achieve competitive advantage on the market. More and more customers satisfy their need for buying products and services in a digital surroundings. During the last few years, there is an increase in the number of customers who are accessing the digital market using mobile phones and making their purchasing transactions using these devices. The aim of the paper is to analyze the importance of m-commerce within the modern market and values due to which customers use mobile phones in performing transactions within the digital market. Understanding the values important for the customers in m-commerce is needed in order to optimize the performance strategy on the digital market which enables the achievement of competitive advantage. While analyzing different value dimensions it is important to comprehend its influence onto customer satisfaction. The empirical part of the paper uses a research model containing six variables (functional, price, comparative, epistemological value, satisfaction and the intention to continuously use m-commerce). Thereby, every variable is measured using several statements which have been retrieved from relevant literature, while the respondents have expressed their level of concordance with the given statements using a seven point Likert scale. Data have been collected on the territory of Belgrade, using a sample of 402 respondents. Data analysis first tested the model reliability and validity, and afterwards the significance and effect strength of the four dimensions of the perceived value on customer satisfaction, as well as the relationship between satisfaction and the intention to continuously use m-commerce. The reliability of every model variable has been estimated based on the Cronbach's alpha coefficient. By using the confirmatory factor analysis, the model concordance has been tested, as well as convergent and discriminatory validity. In order to measure the relations between the model variables a model of structural equations has been used. The results have shown that the functional and price value stand out as the key drivers of m-commerce users satisfaction. Obviously, the benefits, as well as price savings offered by the mobile payment systems are the main generators of user satisfaction. Additionally, the study confirms the strong significant influence of satisfaction onto the intention to continuously use mobile phones in order to realize different payments and to perform shopping. The contribution of the realized study can be seen in the analysis of four dimensions of perceived value and the measurement of their influence onto satisfaction on the example of mobile service users. Globally seen, the paper follows the behavior of customers in a new digital surroundings. A very few empirical research have been realized in the Republic of Serbia with the aim to test the relations between the mentioned variables when it comes to using m-commerce. The originality of the suggested model can be seen in the unique combination of the value dimensions, since apart from the two standard dimensions (functional and price value), the model contains the two specific value dimensions: comparative and epistemological value.

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Section: Veljko Marinković Aleksandar đOrđevićunclassified

Analysis of versatile customer values impact in m trade on satisfaction and continual usage intent

Marinković¹,

Đorđević²

2022

Marketing

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“…These studies are about the topics such as customer satisfaction (Evanschitzky, H., Sharma, A. & Prykop, C., 2012;Zehrer & Pechlaner, 2006), marketing strategy (Dolnicar & Laesser, 2007), sales development techniques (Baltacı, 2015;Kurtulay, 2016), e-trade usage in travel agencies (Elhaj & Borakeh, 2015), sustainability (Marin-Pantelescu, Tăchiciu, Căpușneanu and Topor, 2019), service quality (Ghanda Abd-Aıla, 2006;Jones & Hoven-Tang, 2005) and employees' job satisfaction (Pearson, J. B., Barker, H. H. & Elliott, R. D., 1957).…”

Section: Aim and Scopementioning

confidence: 99%

“…In tourism, a unique area where a product cannot be directly observed without purchasing, attractive travel destinations have always been considered a success factor. Today, travel agencies associated with travel organizations of the tourism industry play the role of intermediaries and consultants between suppliers and customers through attractive offers and sales of travel destinations (Elhaj & Borakeh, 2015). Service quality in travel agencies is of a great importance in gaining a competitive advantage in tourism and diversifying service products.…”

Section: Introductionmentioning

confidence: 99%

“…This is related to the soft success factors that the employees have. During the relevant literature review, it is seen that studies on travel agencies were carried out (Dolnicar & Laesser, 2007;Elhaj & Borakeh, 2015;Kurtulay, 2016). However, no study is found that associates soft success factors of travel agency employees with product sales success.…”

Section: Introductionmentioning

confidence: 99%

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The Relationship Between Sales Success and Soft Success Factors in Travel Agencies

Işık¹,

Çavuş²

2022

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“…Until now day, travel agent is being potential hotel business partner in increasing room occupancy (Dewi et al, 2018) both offline travel agents and online travel agents. Offline travel agent is a travel agent who sells travel related products and services to customer and also has role as wholesaler, tour organizer, middleman, and adviser between the suppliers and customers (Elhaj & Barakeh, 2015). While online travel agent is a travel agent who acts as a medium for online promotion and sales through the website, online travel agent website is a website managed by OTA that distributes and facilities booking with tourism business provider (Australian Tourism Data Warehouse, 2013).…”

Section: Introductionmentioning

confidence: 99%

Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy

Paramita¹,

Astawa²,

Mataram³

et al. 2022

ijothe

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ABSTRACT Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition by implementing the offline travel agent promotion model in an effort to increase room occupancy rate. Implication: Based on the result of coefficient determination in this study, reservation through offline travel agent has significant influence to the room occupancy rate of 54,8% while 45,2% is influenced by other factors. Keywords: promotion, reservation, offline travel agent, room occupancy.

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The Impact of E-commerce on Travel Agencies Profitability in Respect of Size: Evidence from the U.S

Cited by 7 publications

References 13 publications

Analysis of versatile customer values impact in m trade on satisfaction and continual usage intent

Analysis of versatile customer values impact in m trade on satisfaction and continual usage intent

The Relationship Between Sales Success and Soft Success Factors in Travel Agencies

Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy

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