This research strives to understand East Malaysian consumers’ purchase intention when being exposed to the effects of brand image and country of origin (COO) image in the case of high involvement pro­ducts. Self-administered questionnaires were collected from 225 consumers in East Malaysia. The result of this study shows that East Malaysian consumers’ put a large importance on brand and country of origin image in high involvement products as they are more involved in information searching and decision ma­king when purchases these products. Implication and future research also discussed.

Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status that reminds them and others that they belong to an exclusive group of only a select few, who can afford these premium items. Thus, this research aims to investigate the relationship between and influence of Perceived Quality and Self Esteem on luxury branded makeup purchase. Data from 141 questionnaires were completed by women living in Kuala Lumpur. The findings of the study showed that perceived quality and self-esteem have significant effects on consumers’ intention towards buying luxury branded makeup. Implication and areas for future research are further discussed.

Entrepreneurial intention is one of the focus and attention among researchers nowadays. The younger generation is encouraged to get involved in entrepreneurship. It may able to overcome the issue of unemployment rate by creating more job opportunities. The purpose of this study is to examine the relationship and influence of Personal Capabilities and Social Factors towards entrepreneurial intention among Science & Technology students. A total of 214 respondents of science and technology undergraduate students from both Universiti Malaysia Sarawak (UNIMAS) and Universiti Teknologi MARA (UiTM) Sarawak participated in the survey. The empirical results indicate that social factors were found to have positive relationship and significantly correlated with entrepreneurial intention. On the other hand, the relationship between personal capabilities and entrepreneurial intention was found to have a significant albeit weak positive relationship with entrepreneurial intention. Implication and future research direction are also discussed.