No abstract

To create strategically relevant and significant brand names, factors such as culture is one of the most powerful and immediate ways to communicate an identity-image and linkage to the consumer. Thus, enables potential buyers to relate by delivering brand communication value of the brand by inspiring or persuading them by certain images and associations. However, interpretation of each brand name can be tricky as manipulation of social interaction as well as multiple types of relationships with the brands; leading to varying brand images (noise). The aims of this research were to explore cultural aspects and their meaning as brand communication value of 50 local brand names of various products as a purposeful communicative act in branding strategy. The brand names were sampled limited on a simple random sampling selected from billboard advertisement. Content analysis method through Charles Sanders Peirce's semiotic model was used in this analysis to describe and analyse the connotation, denotation, concepts, and relationships in making inferences about the cultural messages imprinted on the brand names. The findings indicated culture still can be a source of influence in brand naming strategies. Malay language and terms by the usage of local names giving local value expression that need to be taken into account in basic strategy of brand-building as future reference. This is the consumer self-image in branding, while behind cultural expression usually lies religious motivation to influence formation of a consumer behavior such as stressing out the use of Arabic terms and Jawi script. Therefore, the study gives more insight on the brand name patterns and culture as symbolic meaning which created emotional ties of brand preference. And, the decision-making process can be much easier for producers or marketers in strategizing brand names, especially for local markets that need to be tailored to target the local community.

Printmaking and monoprint is part of the practices that well established in fine art with different application techniques. Printmaking is an artistic process based on the principle of transferring images from a matrix onto another surface. On the other side, a monoprint is a unique creative process because of the single impression of an image made from a reprint able block. Relatively than printing various copies of a single image, only one impression is produced, either by painting or creation a collage on the block. To get a clear division between these two application techniques, this article provides a clear explanation based on printmaking and monoprint experts. An extensive literature review is conducted as the research methodology based on current and prior studies relating to printmaking and monoprint that require additional development and details. This article significantly contributes to the knowledge on the overview of the revolution in printmaking globally, subsequently focusing on monoprint application technique in Malaysia context. As a result, this research has critically reviewed on acceptable instructional approach, learning, historical background, intellectual development, knowledge, and distinguish between printmaking and monoprint. This study recommends a further study in other technique and art disciplines such as characterization and classification in art and design to enhance the art education globally, especially in Malaysia.

Infographics are visual representations of information in such a way that information can be easily understood at a glance. Infographics are a form of the most powerful stimulator of visual communication in the digital era, and it is gaining popularity among educators. The creation of teaching and learning materials has become critical for students at all levels of education. However there are still insufficient studies that have systematically reviewed the existing literature on infographic acceptance in higher education. Therefore, this article is intended to conduct a systematic literature review on infographic acceptance in facilitating teaching and learning among students in higher education. The current study has combined multiple research designs, and the review was based on the ROSES publication standard (RepOrting standards for Systematic Evidence Syntheses). This study selected papers using two of the most prominent databases: Scopus and Science Direct, and it used Google Scholar as the secondary database. A thematic analysis was implemented and 4 main themes were produced, namely 1) Presentable and efficient; 2) Understandable, 3) Visual literacy, and 4) Facilitating teaching and learning. The study made several significant contributions to the body of knowledge and for practical purposes. The findings have explained the importance of visual communication specifically infographics as a tool for facilitating teaching and learning process and for providing information on specific research areas and content that should be the focus of future studies.

Interactive kiosk technology (IKT) has become one of the most popular learning tools in the museum sectors because of the effectiveness to increase the level of experience and cognitive engagement among the visitors. However, not all the visitors are interested to use the IKT provided caused by several factors that have been revealed by the previous studies. Based on the content analysis from an extensive literature review of Technology Acceptance Model (TAM) studies, this paper proposes a conceptual framework with highlighting the relationship between the belief factors (perceived usefulness, perceived ease of use) and design factors (system support, user interface design, navigation, accessibility, and comfortability) towards the intention to use the IKT in the museum. Theoretically, this paper contributes to the new perspective and understanding of the technology adoption study in the museum setting for further research.