The main background in this study is the fact that cannot be denied that any communication or information will be effective if it fulfills the elements of "who says what which channel, media and what effects". That statement seems relevant to be reconsidered in understanding, sorting and selecting Islamic websites in Indonesia as a reference as well as consumption of Islamic reading and studies. This study is important for knowing about who is behind the narrative of information is as important as knowing what is being narrated and the impact that is obtained from it. This study also important to know the narrative context of a hadith that is being explained on those websites, so that it is not uprooted from the historicity of its narration. By using mediatization theory, it can be concluded that the reason of the understanding hadith in the Islamic web can be classified into three categories, textual-literal reason, textual-interpretive reason, and contextual-liberative reason.

Since the last two decade, we can easily find Islamic talk on women in the digital media. While the piety of women has been much presented by the virtual fatwas, we are witnessing the revival of the syar'i fashion industry which is marketed through online media. Therefore, we propose research question, is there really any correlation between the virtual Islamic fatwa concerning the piety of women with the Islamic women's fashion industry? Using qualitative analysis, and Islamic law perspective, we explore the construction of a woman's piety according to the virtual fatwas; we then illustrate how those fatwas have driven the fashion industry through the Muslim women in the digital world. We decide to choose konsultasisyariah.com, a shari'a consultative site, to depict virtual Islamic discourse's construction concerning the Muslim women's piety. The research finding has shown the piety of Muslim women is generated from the Islamic orthodoxy perspective on women in Islam. In addition, the piety of women is mostly determined by symbolic attributes, such as veil or hijab which then as produced by the Muslim women's fashion industry. Therefore, the virtual fatwas over Muslim women seems to be a theological advertisement for the shaping of Islamic fashion's e-commerce.