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Abstract-Academic information system (AIS) was used by many higher education institutions (HEIs) to help in manage their academic affairs. Most of AIS used only for administrative purposes. With the emergence of Education 3.0 paradigm, the AIS must be support its characteristics. Education 3.0 characteristics involve learning and administrative purposes. Based on previous related studies, this research found that AIS must support learning purpose by integrating existing AIS with e-learning. The AIS also must support parents and industry involvement. To accommodate all new features above, the existing AIS must transform by following certain guide. A model needs to guide the transformation and Substitution Augmentation Modification Redefinition (SAMR) framework can be used for modeling.Index Terms-Academic information system, education 3.0, higher education institution, modeling, SAMR.