The marketing world is a dynamic and constantly changing environment that never stagnates. The purpose of this paper is to decide, based on the analysis of presented issue, how important is global marketing strategy for communication with customers. Presented paper consists of four parts, the first part of paper focuses on theoretical aspects of global content marketing. The second part focuses on methods of data collection that are needed to perform analysis and it is also the base for the fourth part of paper. The third part of paper focuses on the results of analysis, which used Spss program and discussions. In the results and discussion section, we used t-test of the mean values of the two dependent variables. The fourth part consists of conclusion, most appropriate ways and recommendations for development of global marketing strategy in the global market. The result of this paper is comprehensive overview of how global content marketing strategy can be used to influence user interests and how important is in communication with customers. It uses methods of statistical analysis, comparative methods and also synthesis and other methods of formal logic

This paper aims to analyse in more detail the factors affecting earnings and management of companies. The presented paper consists of four parts. The first part is focused on the explanation and theoretical aspects of earnings. In the theoretical part definitions of earnings, functions of earnings and basic division of earnings and management commercial companies are introduced. The second part of the paper deals with analysis of factors affecting earnings and management of companies. The factors are divided into two groups. The first group are factors resulting from the State's earnings and second group of factors from side of companies. The basic methods used in presented paper are descriptive method, analysis, selected mathematical-statistical methods, graphical methods, comparison, and synthesis. The third part paper deals with results of analysis of the earnings of Slovak companies based on factors defined in previous part paper. The fourth part of paper is devoted to discussions on solved and researched issues. In the fifth part, the paper deals with the conclusions on factors affecting earnings and management of companies. The result of presented paper is a comprehensive view of factors that affect earnings management of commercial companies.

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Research background: Due to the complexity of the issue of global economic result management, the presented paper focused on specific procedures that are used comprehensively in practice in a global environment. The present paper consists of four parts. The first part of the paper deals with the theoretical aspects of the issue addressed. The second part consists of a combination of themes and a description of the methods that are used globally in the economic environment. The third part includes an analysis of countries that were among the largest manipulators of the global economic result from 2009 to 2018. Subsequently, possible impacts on the financial statements are prepared. The fourth part is devoted to the conclusions of the issue addressed. Purpose of the article: The aim of this paper is to compare the motives that lead to the application of results management practices globally in a global environment. Methods: In the processing of the present paper, a descriptive method, comparison and synthesis were used. Findings & Value added: Accounting standards point out that earnings management can be conducted within the regulatory framework as well as in the conflict of the global environment. The result of the present paper is a comprehensive look at the procedures and issues of earnings management with regard to the functions of the financial statements in the global economy.

In a modern globalised and liberalised era, businesses face stiff competition and are therefore under constant pressure. In such an environment, businesses typically use creative accounting practices. The aim of the present article is to analyse the possibilities of using the chosen technique and method of manipulation by profit on the selected company. The company analysed in the presented article is a company that "optimized" its financial statements for tax purposes in 2018. The article submitted shall consist of four parts. The first part deals with the issue of creative accounting in general, but also in the Slovak Republic. The second part deals with the methods that have been used within the framework of the article. In the present paper we will look at two models: the Beniesh model and the Kanapickiene -Grundiene model. The third part of the article is devoted to the analysis of the possibility of using the chosen technique and method of manipulation of profits on the selected company in the conditions of the Slovak Republic. Part three of the article also includes a discussion on the subject. The fourth part of the article deals with the conclusions drawn from the research. The descriptive method, analysis, mathematical methods, comparison and synthesis were used in the processing of the submitted paper creation.