The aim of the present study is to reveal the relationships between the burnout levels of the people employed insocial security organization of west department of Mazandaran province (as well as relevant subdimensions such as emotional exhaustion, depersonalization, and reduced personal accomplishment) and their levels of organizational commitment (as well as relevant sub-dimensions such as affective commitment, continuance commitment, and normative commitment). The study makes use of the following scales: "Burnout Scale" and "Organizational Commitment Scale". In this context, a brief definition of burnout would be the reaction of the individual against the demands and the stress levels of the workplace, whereas organizational commitment might be defined as the interest and the attachment of the individual towards the organization (as well as a comparative sense of belonging). As a result of the analyses carried out, the Pearson correlation coefficient (a parametric test) has been calculated in order to reveal the relationships between the aforementioned variables. Two sets of relationships between the relevant sub-dimensions have been found to be statistically insignificant: 1) the relationship between the sub-dimensions "reduced personal accomplishment" and "continuance commitment," 2) the relationship between the sub-dimensions "depersonalization" and "normative commitment". Correlation coefficients in all other binary comparisons have been found out to be statistically significant. As a result, it has been demonstrated that there is a significant relationship between burnout and organizational commitment.

Word-of-mouth advertisement is one subject that has attracted attention of many researchers of marketing science and behavior of consumers in recent years. Word-of-mouth advertisement is the phenomenon that has been known for years and it was proved that it is a powerful method at making and stopping business. Word-of-mouth advertisement is the consequence and basis of customer preservation and loyal customers have more tendencies to creating positive word of mouth advertisement and act as follower of business name for company. Therefore the main goal of this research is considering the effect of communication quality and customer commitment on word of mouth advertisement among customers of Melli bank in Rasht city. Therefore current research is applied and regarding classification of research based on the way of data collection it is descriptive. Statistical society of research is all customers using services of Melli bank in Rasht city. Sampling method in current research is available improbable sampling method. Tool of data collection is standard questionnaire. All data analysis was done through SPSS and PLS software. For considering hypothesis of research confirming factor analysis and structural equation modeling have been done through partial minimum square. Result of research denotes positive and meaningful effect of customer satisfaction on reliance, commitment and word of mouth advertisement. In consideration of other hypothesis positive and meaningful effect of customer reliance on commitment and word of mouth advertisement and commitment on word of mouth advertisement has been approved. In this research two moderating hypothesis were identified that mediating role of customer commitment in relationship between reliance and customer satisfaction with word of mouth advertisement were considered that these hypothesis were approved. Finally in latest hypothesis moderating role of tendency to use was considered this hypothesis has been approved. Keywords: word of mouth advertisement, communication quality, customer commitment, tendency to use, Melli bank INTRODUCTIONThe concept of word of mouth advertisement has been defined as an informal communication through transferring explanation of specific features of a product or service to another consumer (Yasin & Shamim, 2013). Gu and Winston claimed that word of mouth advertisement is a powerful tool at presenting information. Also in structure and brand specific feature it has much effect. Duan et al sad word of mouthadvertisement is as a share of positive or negative parameters between consumers that can happen online or by internet. Zhang et al stated that word of mouth advertisement is one powerful tool of sharing information between people. Because word of mouth advertisement is stating viewpoint of one person to another. In fact personal assessment is related to a product or service and in making decision about purchase it has important effect (Severi et al, 2014). Word of mouth advertisement in literature is one important and effective subject. ...

Present research follows to study social responsibility effect on client-orientation regarding to mediatory role of job satisfaction and realized organizational commitment by Guilan Melli bank workers . Present research statistical case is 315 Guilan Melli bank branches workers in iran to collect data and sampling method is classifying random. Using tool is Chronbach alpha for standard stability and response spectrum is 5 points likert. Questionnaire has made in field method and research is descriptive-analytical. To obtain data has used Liserl method. Deductive software has used structural equations modeling and data analysis showed that social responsibility eas effective directly and through job satisfaction and organization commitment on client tendency among workers. Keywords: social responsibility, client-orientation, job satisfaction, organizational commitment INTRODUCTIONClient-orientation causes positive financial results for organization as a marketism dimension . This process from client tendency will result in clients satisfaction and loyalty. Workers tendency subject to supply client needs refers to job culture. Tendency to client is the main dimension in each firm. It seems that client-orientation culture creating is nicissary to success organization and increase competitive advantage. Client-orientation results in client service act improvement (Lee et al, 2013). Client service act improvement leads to higher financial act, also high service levels result in higher rate of client conservation that its result is more sell and higher market share that are affected by different variables. in a research showed that social responsibility results in organization client-orientation. They showed that social responsibility through a process and organizational commitment and job satisfaction result in client-orientation. Many organizations serve social responsibility as the most important strategy to reach stable competitive advantage. Commitment has defined as need to conserve a continouse relation, and a relation creates on the basis of mutual trust and commitment. Organizational commitment is showing workers extra try to obtain organizational purpose.