The aim of this paper is to begin to examine the emergence of Farmers’ Markets (FM)in the UK. It is suggested that FM represent a new type of ‘consumption space’ within the contemporary British foodscape, one which may be read as a heterotopic convergence of localist, moral, ethical and environmental discourses,mediated by networks of producers, consumers and institutions. Based on a preliminary analysis of some of the discourses employed by these actors,it is argued that FM can be understood simultaneously as ‘conservative’ and ‘alternative’ spaces. ‘Conservative’ in that they encapsulate a reactionary valorization of the local,linking localness to the ideas of quality, health and rurality, and ‘alternative’ in that they represent a diversifying rural economy arising in response to the difficulties being experienced by some uk farmers and a more general perception of a countryside under threat. Initial evidence from a pilot case study in Stratford‐upon‐Avon is used to support these suggestions and propose suggestions for future research.

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Modes of food production-consumption defined as 'alternative' have received considerable academic attention, with studies exploring both their potential for contributing to rural development strategies and the opportunities they provide for countering established power relations in food supply systems. However, the use of the term 'alternative' as part of a persistent dualism in which it is opposed to the 'conventional' is problematic as it loses sight of the specificity of different examples food production-consumption. Based on extensive field research with a series of very different food projects, this article develops a methodological framework which structures a description of how specific examples of food production-consumption are organised with reference to a series of analytical fields. This framework retains a sense of the diversity and particularity of particular cases of production-consumption, and directs attention to the particular locations of resistance to prevalent power relations in food systems that are made possible through different food projects.

Set within the context of recent rural restructuring in developed market economies, the authors examine the potential of niche markets for speciality food products (SFPs) to contribute towards rural development in peripheral (lagging) regions. Drawing on elements of regulation theory, actor-network approaches, and consumption studies, niche markets for SFPs are conceptualised as the outcomes of the intersecting activities of networks of producers, consumers, and institutions. On the basis of this conceptualisation and preliminary empirical evidence from a European research project, it is suggested that unique configurations of networks at local and regional levels, and their relationships to extralocal networks, will contribute to the success or failure of regional SFPs in promoting endogenous development. It is also argued that a focus on particular products, markets, and regions is required to gain a holistic understanding of the complex and contested network relationships through which niche markets for SFPs are constructed.

Recent European literature on 'alternative' food networks (AFNs) draws heavily upon an apparently accessible and diverse body of non-conventional food networks in the agrofood sector and whilst researchers frequently refer to individual examples of farmers markets, box schemes, producer cooperatives and community-supported agriculture projects, less attention is given to the methodological processes that facilitate the identification and examination of these networks. From the preliminary stages of a research project focusing on examples of AFNs,2 this paper examines the process of operationalizing AFNs research and reviews the difficulties associated with identifying, comparing and characterizing AFNs.