One of the business fields in the field of secondary/tertiary needs that is growing quite rapidly in Indonesia and the city of Karawang, to be precise, is the business in cosmetics. One of the cosmetic fields that are experiencing improvement is skincare. One of the marketing techniques that companies use to attract consumers is Electronic Word Of Mouth or eWOM. In addition, the factor of price discounts can also greatly influence the purchase decision of a product by potential customers and correlates with eWOM, as in e-commerce in Indonesia which always provides discount programs on specific dates. The purpose of this research is to determine whether there is a positive effect of eWOM and Discount on impulsive purchase of skincare products. The method used in this research is the quantitative research method. The data analysis process used the IBM SPSS 21 Software, which processed the data using primary data sources and a questionnaire as the instrument. The interpretation is that there is a positive influence given by two variables independent, namely Electronic Word of Mouth and Discount, on the impulsive buying process of mediheal skincare sheet masks partially and simultaneously.

  This study itself has the aim of understanding whether in practice the Quality of Service and customer relationship management owned by Flip.Id in Indonesia has a strong enough influence on the process of customer satisfaction. This study uses quantitative research methods because the process focuses on empirical data collected with a research approach using descriptive and verification methods. The sampling technique used in this study is a purposive sampling technique using the gfrom method in the process of collecting the required data. The data analysis technique used is path analysis technique with the help of a statistical tool called SPSS. The results of hypothesis testing either from the partial test or the simultaneous test show that service quality and customer relationship management can have a positive and significant influence on customer satisfaction with a simultaneous effect of 86.2% and 14.8% influenced by things not examined in this study. when the quality of these two variables is improved, the level of customer satisfaction it has is getting higher.  Keywords: Service Quality; Customer Relationship Management;Customer Satisfaction; Flip.Id